As advertisers embrace converged TV, they are met with greater opportunities to reach and engage with audiences across every screen, but also face challenges that come with an evolving and innovative marketplace.
Drizly, an online retailer, is working with TVSquared by Innovid to solve audience fragmentation and maximize converged TV campaigns by leveraging consistent metrics, diversified datasets and enterprise-scale software to get a unified view of advertising and audiences across the full TV universe.
Listen to an insightful discussion on converged TV measurement with TVSquared by Innovid's Jo Kinsella, Drizly's Peter Tardif and the VAB's Danielle DeLauro.
