CTV Accelerated:

Keeping Up with the New Pace of Change

To understand the acceleration happening in streaming, TVSquared surveyed hundreds of advertisers and analyzed billions of impressions across verticals from January 2020-May 2021.
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TV Speak:

The Unofficial Glossary for Cross-Platform
TV Advertising

Check out TVSquared’s glossary of terms that spans the entire cross-platform TV ecosystem.
DOWNLOAD Glossary

Subscribe Now! THE BROADCAST: TVSquared's Monthly Newsletter

Presses
2009
September 23, 2021

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.

Presses
2007
September 20, 2021

When the Old Guard Falls: TV Advertising Beyond Nielsen

How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.

Presses
2006
September 16, 2021

NBCUniversal is Taking Steps to Replace Nielsen

Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."

Presses
2005
September 16, 2021

Convergent TV Is a Strong Contender as Digital Faces Headwinds

Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.

Presses
2004
September 16, 2021

The Pandemic & D2Cs Accelerate the Move to Performance Advertising in TV

In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.

Presses
2003
September 16, 2021

Crisis Averted: Converged TV Shines a New Light on Identity

TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.

Presses
2002
August 27, 2021

Tech Talk: TVSquared's ADvantage XP

TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable

Presses
2001
August 27, 2021

TVSquared's Outcomes Measurement Goes Cross-Platform, Says Kinsella

Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.

Presses
August 28, 2021

WTF is VOD?

PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.

Presses
August 28, 2021

Balsam Hill Extends Audience Reach with CTV

Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.

Presses
August 27, 2021

Q&A TV Measurement & Addressability

Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.

Presses
August 27, 2021

CTV Driving Travel Advertising Rebound

TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.

Presses
September 16, 2021

Exploring the Many Facets of OTT

Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.

Presses
August 27, 2021

Founders Podcast: TVSquared's Calum Smeaton

Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.

Presses
August 27, 2021

CTV Ad Spend Set to Accelerate as U.S. Continues to Adapt to COVID-19

CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.

Presses
August 27, 2021

Calum Smeaton's TVSquared Aims to Build a Better Media Attribution Platform

Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.

Presses
August 27, 2021

Let's Be Upfront: We Can't Go Back to Traditional TV Buying

In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.

Presses
August 27, 2021

Prove It: Why AVOD Ad Sellers are Winning, Says TVSquared's Kinsella

Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.

Presses
August 27, 2021

Why a Lack of Transparency Creates a "Breeding Ground" of Insecurity, According to One Tech CEO

Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.

Presses
August 27, 2021

The Ad Platform: What TV Measurement Still Needs

Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.

Presses
August 27, 2021

DTCs & Traditionals: Learning from Each Other in the New Age of TV

While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.

Presses
September 16, 2021

Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.

Presses
August 27, 2021

Ad Council & Ad Tech Firms Measure COVID-19 Vaccine Campaign Effectiveness

Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.

Presses
September 16, 2021

4 Challenges the Industry will Face as It Breaks Away from Nielsen

Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?

Presses
September 16, 2021

In the Post-Pandemic Era of TV, All Brands are DTC

TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.

Presses
September 16, 2021

NBCU Demands ‘Measurement Independence’ and Issues RFP for Solutions Amid Nielsen Scandal

Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.

Presses
September 16, 2021

Succeeding in the Era of Converged TV

TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.

Presses
September 24, 2021

How Direct-to-Consumer Brands Are Shaping TV’s Future

Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.

Case Studies
2
August 26, 2021

Case Study: Education Brand Embraces OTT’s Benefits During a Global Crisis

Learn how a DTC education brand turned its advertising strategy on its head during the pandemic, using TV to speak directly to audiences at home with time to learn.

case studies
1
September 15, 2021

Case Study: Balsam Brands Drives Performance with CTV

Find out how programmatic CTV helped Balsam Brands drive 150% ROAS and achieve 78% incremental unique reach over linear.

Case Studies
August 26, 2021

Case Study: Winn-Dixie Leverages OTT to Extend Audience Reach Beyond Linear

Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.

Case Studies
August 26, 2021

Case Study: Streaming Platform Powers Programmatic for Audiences & Outcomes

Uncover how a new streaming platform worked with TVSquared and SpotX to find, reach and engage with target audiences to drive subscriptions.

case studies
September 15, 2021

Case Study: DTCs Realize the Power of Data-Driven Linear

Learn how an online food delivery service and a DTC retailer leveraged data-driven linear for household-level insights and business growth.

Case Studies
August 26, 2021

Case Study: Driving MLB Ticket Sales with TV

Discover how a baseball powerhouse used TV to reach the right people, in the right places and at the right time for ticket sales.

Case Studies
August 26, 2021

Case Study: Uncovering UNTUCKit’s Successful TV Strategy

Read how UNTUCKit uses always-on measurement to "look through the noise," strengthen performance and even find new audiences.

Case Studies
August 26, 2021

Case Study: Delivery Hero Optimizes TV-Driven App Response

Find out how Delivery Hero measures TV campaigns, using reach, performance and audience insights to optimize app activity and online orders in 40+ countries.

Case Studies
August 26, 2021

Case Study: Making TV a Performance-Marketing Channel for Intuit

Read about how the financial software giant and its agency to reduce ad waste and maximize TV-driven ROI.

case studies
September 15, 2021

Case Study: A Fitness Brand & the Single Source of Truth for Converged TV

Discover how a fast-growing fitness advertiser's converged TV strategy led to incremental reach and game-changing response.

case studies
September 15, 2021

Case Study: DTC Insurance Provider Unleashes Power of OTT

See how an online insurance brand increased its OTT investment and realized 150% growth in quotes as a result.

case studies
September 15, 2021

Case Study: Electronics Retailer Leverages OTT for Incremental Reach

Learn how an electronics retailer extended audience reach with OTT, and increased awareness and performance in the process.

case studies
September 23, 2021

Case Study: Governor's Campaign Wins with ADvantage XP

Working with TVSquared, a gubernatorial candidate's campaign uncovered valuable insights to inform media strategies and efficiencies.

case studies
September 23, 2021

Case Study: Physical Retailer Ties TV Campaigns to In-Store Actions

Learn how a U.S. retailer with more than 100 locations used cross-platform TV to drive offline outcomes.

Data & Insights
September 23, 2021
September 23, 2021

Infographic: 2021 Emmy “Winners” for Driving TV Performance

Which shows are the 2021 Emmy “winners” for driving TV performance?

Data & Insights
reports
August 26, 2021

TV Speak: The Unofficial Glossary for Cross-Platform TV Advertising

TVSquared’s glossary of terms that span cross-platform TV.

Data & Insights
eBooks
August 26, 2021

Insights: CTV Accelerated - Keeping Up with the New Pace of Change

Download CTV insights to understand more about TVSquared's scale and the adoption and acceleration in streaming advertising.

Data & Insights
eBooks
August 26, 2021

eBook: Cross-Platform TV in 2021: Trends & Advice in the New Age of TV

In our recent eBook, we break down some of the biggest industry trends and offer advice on how to thrive in this new era of TV.

Data & Insights
August 26, 2021

eBook: Driving DTC Forward: TV Insights for an Unprecedented Year

TVSquared analyzed billions of impressions and millions of TV spots to uncover insights into impression delivery and performance by genre, creative, day of week and daypart.

Data & Insights
eBooks
August 26, 2021

eBook: The Halo Effect: TV Drives Digital

Effectv & TVSquared analyzed TV's impact on digital during COVID-19.

Data & Insights
eBooks
August 26, 2021

eBook: Demystifying Streaming in the New TV Era

TVSquared has collected perspectives from thought leaders across the TV ecosystem to bring you a first-hand look at how OTT is shaping the new era of TV advertising.

Data & Insights
August 26, 2021

Infographic: UK DTC Brands: 2020 TV Ad Trends

TVSquared analyzed millions of impressions across DTC advertisers in the UK, uncovering key performance and cost-effectiveness trends by daypart, programming genre and more.

Data & Insights
infographics
August 26, 2021

Infographic: TV Drives Digital: Automotive Insights

How is TV impacting the ability to drive online traffic and engagement during COVID-19, and what can auto brands do to still thrive?

Data & Insights
infographics
August 26, 2021

The Telecast: DTC Retail

TVSquared examined U.S.-based DTC retail brands to identify the best and worst performing TV inventory.

Data & Insights
infographics
August 26, 2021

The Telecast: DTC Food Delivery

Since food delivery contiues to be one of the DTC indsutry's most prominent verticals, TCSquared analyzed multiple U.S.-based DTC food delivery companies.

Data & Insights
infographics
August 26, 2021

Infographic: 2020 Emmy “Winners” for Driving Performance

Which shows were the 2020 Emmy "winners" for driving advertising performance?

Data & Insights
infographics
August 26, 2021

Infographic: European-Wide TV Ad Performance Insights

To identify pan-European TV performance trends, TVSquared analyzed 2019 response and cost data from advertisers across multiple verticals.

Data & Insights
September 7, 2021

Does “Friends” Still Drive Advertiser Response … 15 Years After it Ended?

With all the buzz around the 25th anniversary of “Friends,” TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers.

Data & Insights
September 7, 2021

COVID-19 TV Insights: TV Attribution in the Wake of a Global Pandemic

COVID-19 is unchartered territory for consumers and advertisers all over the world. With TV viewing increasing, TV performance and attribution has never been more important.

Audio/Visual
webinars
September 23, 2021
September 23, 2021

VAB Webinar: Defining a New Currency for Cross-Platform TV Measurement and Attribution

Watch the webinar with VAB and TVSquared on defining a new, future-proof currency that addresses the needs of an evolving, converged TV ecosystem.

Audio/Visual
webinars
August 27, 2021

Adweek Webinar: Reaching the Total Audience on TV

Watch an interactive discussion with TVSquared and Blockgraph, hosted by Adweek, to find out what it takes to power cross-platform TV advertising.

Audio/Visual
webinars
August 27, 2021

VAB Inspire: TVSquared Introduces ADvantage XP for Cross-Platform, Cross-Channel, Cross-Screen TV Measurement

Jo Kinsella, President of TVSquared, and Danielle DeLauro, EVP of VAB, unveil insights and use cases on cross-platform TV advertising.

Audio/Visual
webinars
August 27, 2021

BIA Webinar — OTT Ecosystem Players Discuss Market Directions

Hear from TVSquared and fellow industry leaders about the current state of the OTT marketplace and how to drive the future of streaming success.

Audio/Visual
webinars
August 27, 2021

On-Demand Webinar: Navigating OTT – Without Taking on Water

Hear about tangible strategies that every advertiser can employ to make OTT a valuable part of the media mix.

Audio/Visual
webinars
August 27, 2021

On-Demand Webinar—Solving OTT Challenges: Friction, Fragmentation and Performance at Scale

Hear new insights on OTT ad performance shared by TVSquared and Extreme Reach, and learn about solving OTT’s biggest challenges.

Audio/Visual
real talk, webinar
August 27, 2021

Reaching Audiences in the Age of Converged TV

Join Balsam Brands International and Hippo to find out how fast-growing advertisers are capitalizing on the diverse TV landscape.

Audio/Visual
real talk, webinar
August 27, 2021

Performance is Everything: Shaping Your Streaming Strategy

Whether testing enhanced targeting strategies, understanding new audiences reached or tracking conversions, performance is the cornerstone of all streaming strategies. Hear more from TVSquared and Tubi.

Audio/Visual
real talk, webinar
August 27, 2021

Using TV Change Perceptions: A Candid Conversation with Nurx

TVSquared sat down with Katelyn Watson, Nurx's CMO, to learn about the DTC brand’s journey to TV and the instrumental impact it's had not only on brand awareness, but performance as well.

Audio/Visual
real talk, webinar
August 27, 2021

Unlocking the Power of Data-Driven Linear

Hear from TVSquared and its partner, Inscape, about how glass-level viewing data and always-on attribution can power game-changing insights.

Audio/Visual
real talk, webinar
August 27, 2021

Delivery Hero Utilizes TVSquared for Global TV Campaigns

Sylwia Bardzik, Director of Offline Marketing at Delivery Hero, discusses market insights, challenges faced in the brand's global expansion, and how the TVSquared platform has helped track results.

Audio/Visual
real talk, webinar
August 27, 2021

Blinkist Leverages TV to Drive Growth Across Multiple Markets

Bobby Richardson, Offline Marketing Lead at Blinkist, an online subscription service, sat down with TVSquared to discuss Blinkist’s approach to TV advertising.

Audio/Visual
real talk, webinar
August 27, 2021

Leaning into TV During the Time of COVID-19

Listen to a candid conversation with Matt Hultgren, Vice President of Analytics at Marketing Architects.

Audio/Visual
real talk, webinar
August 27, 2021

Goodstuff innovates clients' TV ad strategies

Simon Wilden, Partner at Goodstuff, sat down with us to discuss how Goodstuff has innovated client TV ad strategies using the insights generated by the TVSquared platform.

Audio/Visual
real talk, webinar
August 27, 2021

the7stars Dynamically Manages TV Campaigns for Clients

Discover how Simen Moen, Data Analyst at the7stars, and his team have prioritized dynamically managing TV campaigns for clients.

Audio/Visual
real talk, webinar
August 27, 2021

Secret Escapes: Granular TV Insights Can Have the Biggest Impact

Learn how Stephanie Trivass, Head of ATL Advertising at Secret Escapes, proves the business value of TV.

Audio/Visual
videos
August 27, 2021

IAB ALM 2021: Reinventing a TV Marketplace Where All Sides of the Trade Win

Watch a lively town hall session from IAB ALM 2021, which featured TVSquared's Jo Kinsella, Tubi's Tyler Fitch, The Zebra's Stephanie Junge-Filipek and Effectv's John Brauer.

Audio/Visual
videos
August 27, 2021

IAB ALM: Getting it Right With Viewers in the (New) Golden Age of TV

There's no room for error! How can we, as an industry, make sure we get cross-platform TV advertising right once and for all for viewers during the (new) golden age of TV?

Audio/Visual
videos
August 27, 2021

FTVA 2020 Panel: How We Judge & Prove the Value of TV

Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media.

Audio/Visual
videos
August 27, 2021

Advertising Week 2020 Panel: TV’s Greatest Power Play is Cross-Platform Measurement

Hear from TVSquared’s President, Jo Kinsella, and fellow industry leaders from Charter, Blockgraph and VAB.

Audio/Visual
videos
August 27, 2021

Advertising Week 2020 Recap

See the top 10 takeaways from Advertising Week 2020.

Audio/Visual
Insights
videos
August 27, 2021

Video: Top 5 TV Insights for Auto Brands

TVSquared analyzed TV performance across more than $10 billion in TV ad spend for automotive brands.

Audio/Visual
webinars
August 27, 2021

BIA Webinar: All Eyes on OTT

Hear from TVSquared and fellow industry leaders on why all eyes are on OTT in 2021 and beyond—and how to maximize streaming advertising.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 18: The Future of TV is Addressable

A focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 19: Enabling the Enablers

The TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 20: Measure TV How People Watch It

The importance of measuring TV like digital and giving advertisers the cross-platform insights they need.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 21: The ABCs of DTC Success

Jo is joined by Mark Jones, President and CEO of LifeBrands D2C.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 22: Putting Audience at the Center of Your TV Strategy

Why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.

Blog
TV advertising, targeting audiences, AdTech, measurement, TV industry, fragmentation
September 15, 2021
August 30, 2021

“Defragging” the TV Industry

Learn why the TV advertising industry is in need of a defragmentation process in order to run more efficiently and faster.

Presses
September 15, 2021
August 18, 2021

TVSquared Partners with AdImpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming

TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns

Blog
Data Insights, Advertising Strategies, CTV, AdTech, CTV insights
September 10, 2021
July 1, 2021

The Power Play of Diversifying CTV Strategies Through Publisher & Platform Adoption

Learn how advertisers have embraced experimentation and diversification across CTV platforms over the past 18 months.

Presses
September 10, 2021
June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution with TVSquared & Blockgraph

Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.

Blog
TV advertising, Travel, Attribution, COVID19, measurement, AdTech, travel brands, travel advertisers, domestic travel, traveling, summer vacations
September 10, 2021
June 10, 2021

The Travel Resurgence is Here (And Advertisers Need to be Ready)

Find out how cross-platform TV can empower advertisers to take advantage of the increased demand for travel post-lockdowns.

Presses
Press Release, TVSquared
September 10, 2021
June 10, 2021

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.

Blog
TV advertising, DTC, Advertising Strategies, DTC brands, reach, frequency
September 10, 2021
April 26, 2021

DTCs Learning from the Masters – Brand Building & Reach

What can DTCs learn from traditional advertisers when it comes to using TV for brand building, reach and frequency? Hint: a lot.

Blog
TV advertising, DTC, OTT, measurement, Streaming, AdTech
September 10, 2021
April 23, 2021

DTCs' TV Revolution & What the “Old Guard” is Learning from It

After a truly unprecedented year, read what DTCs and traditional advertisers have learned from each other about cross-platform TV strategies.

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration, Anne Boleyn
September 10, 2021
March 31, 2021

Women of TVSquared Spotlight: Part 3

In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!

Presses
September 10, 2021
March 30, 2021

AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative's COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History

TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration
September 10, 2021
March 29, 2021

Women of TVSquared Spotlight: Part 2

In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration
September 10, 2021
March 15, 2021

Women of TVSquared Spotlight: Part 1

In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!

Blog
TV advertising, UK, measurement, Oprah Winfrey, Harry and Meghan, Royal Family, Meghan Markle, ITV
September 10, 2021
March 12, 2021

Oprah's Harry and Meghan Interview Gains Huge UK Audience for Advertisers

Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?

Blog
TV advertising, OTT, Attribution, measurement
September 10, 2021
March 2, 2021

Advertisers Need to “Always Be Activating” When it Comes to TV Audiences

TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.

Blog
TV advertising, TVSquared, OTT, Attribution, Advertising Strategies, TV Shows, Ad Spend, measurement, Streaming, audience insights, viewership
September 10, 2021
February 22, 2021

Why TV Advertisers Need to Tune In to Audience Trends to Thrive

Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.

Blog
TV advertising, TVSquared, OTT, UK, CTV, measurement, Streaming, NBCUniversal, Omnicom Media Group, Videoweek, AdTech
September 10, 2021
February 17, 2021

NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?

TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.

Blog
TV advertising, TVSquared, webinar, Jo Kinsella, VAB, measurement, Ad Tech, VAB Inspire, ADvantage XP
September 10, 2021
February 8, 2021

VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared

TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.

Presses
Press Release, TVSquared
September 10, 2021
February 2, 2021

TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.

Blog
TV advertising, effectv, Ad Tech, The Halo Effect, 2021 trends
September 10, 2021
January 26, 2021

Advertisers, Take a Cue from Jack: Be Nimble & Be Quick

Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.

Blog
TV advertising, OTT, Attribution, AVODs, measurement, Tubi, Streaming
September 10, 2021
January 22, 2021

Shaping Your Streaming Strategy, with Tubi and TVSquared

During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.

Blog
TV advertising, TVSquared, Podcast, Jo Kinsella, ANA, bob ivins
September 10, 2021
January 18, 2021

ANA’s Marketing Futures Podcast: TV's Watershed Moment

TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.

Blog
TV advertising, TVSquared, DTC, OTT, measurement, Balsam Hill, Balsam Brands, DTC brands, campaigns
September 10, 2021
December 2, 2020

TVSquared Measures Its One Millionth TV Campaign

TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.

Blog
September 10, 2021
December 2, 2020

TVSquared Celebrates 1 Million TV Campaigns Measured

TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.

Blog
UK|performance, GBBO, Great British Bake Off, measurement, reality TV
September 10, 2021
November 25, 2020

The Final "Bake Off" - Indulgent Escapism!

"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!

Blog
TV Shows, GBBO, measurement, The Great British Bake Off, TV ads
September 10, 2021
November 6, 2020

"The Great British Bake Off" - Japanese Bakes and Eighties Classics

We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"

Blog
TVSquared, addressable TV, OTT, CTV, measurement
September 10, 2021
November 2, 2020

TV Talk: Measure TV How People Watch It

Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.

Blog
TV Programming, TV, OTT, Attribution, Streaming Services, measurement, Quibi, Streaming Wars, Disney+, Disney Plus, Ad Tech
September 10, 2021
October 28, 2020

In the Modern TV Era, the Power of Choice is King

Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.

Blog
September 10, 2021
October 22, 2020

"The Great British Bake Off" - Everybody's Favorites, Chocolate and Pastry Weeks!

Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!

Blog
addressable TV, OTT, CTV, Addressability, VIZIO, Project OAR
September 10, 2021
October 20, 2020

TV Talk: The Future of TV is Addressable

Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.

Blog
TV measurement, OTT, COVID19, VAB, AVOD, AW2020, Advertising Week, Advertising Week 2020, addressable, Spectrum Reach, Blockgraph
September 10, 2021
October 13, 2020

Advertising Week 2020: The Top 10 Takeaways

Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.

Blog
TV advertising, automotive, Attribution, GBBO, Great British Bake Off, measurement, financial
September 10, 2021
October 7, 2020

"The Great British Bake Off" - Reassuringly Familiar

Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.

Blog
OTT, COVID19, CTV, mobile advertising, Adjust
September 10, 2021
September 21, 2020

TV Talk: The Relationship Between OTT and Mobile

This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.

Blog
OTT, Attribution, performance, Emmys 2020, The Good Place, Schitts Creek, Trevor Noah, Emmy winners
September 10, 2021
September 21, 2020

The Emmy for TV Ad Performance Goes To …

Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.

Blog
TVSquared, TVOT, measurement, TVOT LIVE, Platform Featured Content
September 10, 2021
September 14, 2020

TVSquared Wins Most Significant Technology Platform for Measurement & Data

TVSquared won two notable awards during TVOT LIVE! Check out highlights from the virtual ceremony and hear from our President, Jo Kinsella.

Blog
TVSquared, OTT, CTV, effectv, local advertising, TVOT, CIMM
September 10, 2021
September 11, 2020

TVOT Recap: Taming the “Wild West” of TV Attribution

Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.

Blog
TV advertising, Attribution, COVID19, TVOT LIVE, business outcomes
September 10, 2021
September 10, 2020

TVOT Recap: COVID-19’s Impact on the Present (& Future) of TV Advertising

During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.

Blog
TV advertising, OTT, Attribution, COVID19, AVODs, targeting audiences
September 10, 2021
September 2, 2020

AVODs: A Win-Win Scenario?

Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.

Blog
TV advertising, Case study, DTC, OTT, COVID19, Client succss
September 10, 2021
August 28, 2020

Why DTC Brands Are Positioned to Thrive Right Now

Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.

Blog
Insights, Attribution, performance, COVID19, effectv
September 10, 2021
August 18, 2020

TV Drives Performance Amid COVID-19

Find out which brand categories saw the highest rates of TV-attributed response in the wake of COVID-19, according to TVSquared and Effectv's analysis.

Blog
OTT, COVID19, CTV, effectv, local advertising, eicoff
September 10, 2021
August 13, 2020

TV Talk: The Agency of the Future

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape.

Blog
TV advertising, DTC, Attribution, Data Insights, data-driven linear, customer success, direct-to-consumer
September 10, 2021
August 11, 2020

Have You Unlocked the Power of Data-Driven Linear Yet?

Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.

Blog
TV advertising, Attribution, COVID19, effectv, TV drives digital, data-driven, analysis
September 10, 2021
August 10, 2020

Data Drives Powerful Results During a Time of Crisis

TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.

Blog
TV advertising, Attribution, COVID19, effectv, omnichannel, ad buying, TVOT, Sky
September 10, 2021
August 5, 2020

Empowering Advertisers During a Time of Crisis

In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.

Blog
OTT, COVID19, CTV, effectv, local advertising
September 10, 2021
July 31, 2020

TV Talk: The Halo Effect with Effectv

The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.

Blog
TV advertising, Attribution, COVID, effectv, data analysis
September 10, 2021
July 28, 2020

Unpacking the Short-Term and Long-Term Impact of TV

TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.

Blog
TV advertising, Sitcoms, Attribution, performance, COVID, Frasier, Peacock, NBCU, Ad Spend, Frasier TV, Frasier Crane, Niles Crane, Niles and Daphne
September 10, 2021
July 23, 2020

What TV Advertisers Can Learn From “Frasier”

Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.

Blog
OTT, ebook, COVID19, CTV, effectv, digital advertising, coronavirus
September 10, 2021
July 17, 2020

TV Drives Digital: Creatives and Consistency

TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.

Blog
OTT, CTV, local advertising, Hudson MX
September 10, 2021
July 10, 2020

TV Talk: Disrupting the Old Guard with Hudson MX

Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.

Blog
OTT, CTV, COVID, parsley box
September 10, 2021
July 1, 2020

TV Talk: Thinking Outside the Parsley Box

TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.

Blog
DTC, OTT, CTV, squadron
September 10, 2021
June 26, 2020

TV Talk: The Anti-Strategy Approach, with Squadron Venture Media

James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.

Blog
webinar, Attribution, Data Insights, performance, COVID, Inscape
September 10, 2021
June 23, 2020

Are You Unlocking the Power of Data-Driven Linear TV?

Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.

Blog
OTT, CTV, election, effectv
September 10, 2021
June 22, 2020

TV Talk: Let's Get Political, with Effectv's Dan Sinagoga

Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.

Blog
DTC, Data Insights, COVID19, COVID, D2C
September 10, 2021
June 15, 2020

How Are DTC Brands Adjusting to a Global Crisis?

New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.

Blog
OTT, COVID19, CTV, IAB, Working from Home
September 10, 2021
June 12, 2020

TV Talk: The Swivel Chair Pivot, with IAB's Sheryl Goldstein

On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.

Blog
OTT, ebook, industry insights
September 10, 2021
June 9, 2020

The Biggest Misconceptions Surrounding OTT

What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.

Blog
OTT, CTV, MediaMath
September 10, 2021
June 5, 2020

TV Talk: CTV's Path to Maturity, with MediaMath's Jeremy Steinberg

Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.

Blog
OTT, ebook
September 10, 2021
June 2, 2020

Real-World Insights on Maximizing OTT

We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.

Blog
TV advertising, UK, Podcast, COVID19
September 10, 2021
June 1, 2020

TV Talk: The UK Landscape, with Stuart Smith

Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.

Blog
Sitcoms, TV Programming, Political Advertising, COVID19, Local News
September 10, 2021
May 26, 2020

Why We Turn to TV During Stressful Times

Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.

Blog
OTT, Streaming Services
September 10, 2021
May 18, 2020

It’s All Streams to Me: Understanding OTT Services

We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.

Blog
OTT, AI, Marketing Architects
September 10, 2021
May 15, 2020

TV Talk: Mixing Art and Science, with Marketing Architects

Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.

Blog
upfronts, Attribution, COVID19, Podcast, Jo Kinsella, esports
September 10, 2021
May 8, 2020

TV Talk: Goodbye to the Dog and Pony Show, with Brad Adgate

Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.

Blog
OTT, COVID19, Diversity
September 10, 2021
May 1, 2020

TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion

In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.

Blog
upfronts, COVID19, performance, video analysis, TV Shows
September 10, 2021
April 29, 2020

Ratings vs. Performance & the Changing Face of the TV Upfronts

Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?

Blog
OTT, COVID19
September 10, 2021
April 28, 2020

TV Talk: The "Attention Stack" and What Data-Driven Really Means

In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.

Blog
OTT, COVID19
September 10, 2021
April 24, 2020

TV Talk: Home Sweet Home Office, with Effectv’s Andrea Zapata

In our third episode of TV Talk, Jo Kinsella chats with Effectv's Andrea Zapata about striking a new work-life balance while working from home.

Blog
OTT, ebook, Attribution
September 10, 2021
April 23, 2020

Busting the Most Common OTT Myths—Part 2

In part two of our blog series, we examine the truth behind a few more of the most common myths surrounding OTT advertising.

Blog
Podcast, Jo Kinsella, TV Talk, VAB
September 10, 2021
April 20, 2020

TV Talk with Jo Kinsella: Staying Relevant During a Global Crisis, with VAB’s Danielle DeLauro

In our second TV Talk episode, Jo Kinsella sits down with Danielle DeLauro, EVP at the VAB, to discuss TV advertising for brands in the time of COVD-19.

Blog
Attribution, COVID19, Podcast, Jo Kinsella
September 10, 2021
April 16, 2020

TV Talk with Jo Kinsella: Preparation, Not Hibernation

TVSquared’s new podcast, TV Talk with Jo Kinsella, tackles the latest news and insights from innovative leaders across the evolving TV industry.

Blog
OTT, ebook, Advertising Strategies
September 10, 2021
April 13, 2020

Busting the Most Common OTT Myths: Part 1

As OTT continues to grow, a great deal of confusion around it remains. TVSquared examines the truth behind some of the most common OTT myths.

Blog
Data Insights, Attribution, COVID19, Podcast
September 10, 2021
April 8, 2020

"Televisionation": Why Attribution is Even More Essential Now

In a new interview for the "Televisionation" podcast, TVSquared’s President, Jo Kinsella, discussed how COVID-19 is impacting TV advertisers.

Blog
TVSquared, audience, COVID19
September 10, 2021
April 2, 2020

Advertisers, Do You Really Know Where Your Audiences Are?

If ever there was a time to know your audience at a granular level – across linear and digital TV – it’s right now.

Blog
proof of performance, TV attribution, COVID19
September 10, 2021
March 31, 2020

Turbulent Transformation: Kickstarting a New Era of TV Attribution

When budgets are tight, knowing what works matters more than ever. Data and analytics for proof of performance can will no longer be a “nice to have."

Blog
TV advertising, Attribution, COVID19, performance
September 10, 2021
March 26, 2020

Attribution in the Time of COVID-19

As the leader in global TV attribution, TVSquared has a unique view on how COVID-19 is impacting advertising across the world. Here are the latest insights.

Blog
TVSquared, privacy, data security
September 10, 2021
March 25, 2020

TVSquared Is Already Prepared for the New World of Data Privacy

For TVSquared, privacy is not about checking a box. Rather, it’s part of our DNA.

Blog
TV, Data Insights, Attribution, 2020 trends
September 10, 2021
March 17, 2020

Why 2020 Is the Year of the Data Wake-Up Call

2020 will be marked by a data “wake-up call”—with advertisers focusing less on acquiring data and more on generating insights with the data they have.

Blog
webinars, Performance Insights, OTT, Attribution
September 10, 2021
March 13, 2020

How to Navigate OTT (Without Taking on Water)

In TVSquared's on-demand webinar, our Head of Customer Success, Callum Guthrie, addresses tangible strategies for maximizing the value of OTT.

Blog
TV advertising, OTT, Attribution, 2020 trends
September 10, 2021
March 10, 2020

OTT Advertising: It’s Not One Size Fits All

It's important for TV advertisers to note that OTT is not one size fits all. Here's why ...

Blog
Industry News, DTC
September 10, 2021
March 9, 2020

A Closer Look at DTC Brands’ Growth

Direct-to-consumer (DTC) brands are taking the world by storm. TVSquared explores the latest industry insights on this ever-growing ad category.

Blog
TV, 2020 trends
September 10, 2021
February 25, 2020

Don’t Overlook These TV Ad Trends

Check out these five trends to keep in mind while planning, executing and measuring TV advertising campaigns throughout 2020 (and beyond).

Blog
Sitcoms, Data Insights, Friends Infographic, Friends
September 10, 2021
February 24, 2020

Friends: The One with the TV Performance Insights

How well does "Friends" drive response for TV advertisers? TVSquared analyzed data from brands that aired spots during this iconic sitcom to find out.

Blog
TVSquared, Australia, infographic
September 10, 2021
February 21, 2020

Analyzing Australian TV Ad Performance

TVSquared examined a year’s worth of cost, response and audience data from Australian TV advertisers to find the best performing TV buy elements.

Blog
Events, Attribution
September 10, 2021
February 13, 2020

VAB IMPACT: A Fresh Look at Attribution

At VAB's Video Leadership Summit, industry leaders offered their insights on the current state of attribution throughout the dynamic TV landscape.