As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.
How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.
Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."
Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.
In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.
TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.
TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable
Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.
PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.
Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.
Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.
TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.
Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.
Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.
CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.
Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.
In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.
Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.
Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.
Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.
While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.
Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.
Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.
Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?
TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.
Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.
TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.
Learn how a DTC education brand turned its advertising strategy on its head during the pandemic, using TV to speak directly to audiences at home with time to learn.
Find out how programmatic CTV helped Balsam Brands drive 150% ROAS and achieve 78% incremental unique reach over linear.
Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.
Uncover how a new streaming platform worked with TVSquared and SpotX to find, reach and engage with target audiences to drive subscriptions.
Learn how an online food delivery service and a DTC retailer leveraged data-driven linear for household-level insights and business growth.
Discover how a baseball powerhouse used TV to reach the right people, in the right places and at the right time for ticket sales.
Read how UNTUCKit uses always-on measurement to "look through the noise," strengthen performance and even find new audiences.
Find out how Delivery Hero measures TV campaigns, using reach, performance and audience insights to optimize app activity and online orders in 40+ countries.
Read about how the financial software giant and its agency to reduce ad waste and maximize TV-driven ROI.
Discover how a fast-growing fitness advertiser's converged TV strategy led to incremental reach and game-changing response.
See how an online insurance brand increased its OTT investment and realized 150% growth in quotes as a result.
Learn how an electronics retailer extended audience reach with OTT, and increased awareness and performance in the process.
Working with TVSquared, a gubernatorial candidate's campaign uncovered valuable insights to inform media strategies and efficiencies.
Learn how a U.S. retailer with more than 100 locations used cross-platform TV to drive offline outcomes.
Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.
Which shows are the 2021 Emmy “winners” for driving TV performance?
TVSquared’s glossary of terms that span cross-platform TV.
Download CTV insights to understand more about TVSquared's scale and the adoption and acceleration in streaming advertising.
In our recent eBook, we break down some of the biggest industry trends and offer advice on how to thrive in this new era of TV.
TVSquared analyzed billions of impressions and millions of TV spots to uncover insights into impression delivery and performance by genre, creative, day of week and daypart.
Effectv & TVSquared analyzed TV's impact on digital during COVID-19.
TVSquared has collected perspectives from thought leaders across the TV ecosystem to bring you a first-hand look at how OTT is shaping the new era of TV advertising.
TVSquared analyzed millions of impressions across DTC advertisers in the UK, uncovering key performance and cost-effectiveness trends by daypart, programming genre and more.
How is TV impacting the ability to drive online traffic and engagement during COVID-19, and what can auto brands do to still thrive?
TVSquared examined U.S.-based DTC retail brands to identify the best and worst performing TV inventory.
Since food delivery contiues to be one of the DTC indsutry's most prominent verticals, TCSquared analyzed multiple U.S.-based DTC food delivery companies.
Which shows were the 2020 Emmy "winners" for driving advertising performance?
To identify pan-European TV performance trends, TVSquared analyzed 2019 response and cost data from advertisers across multiple verticals.
With all the buzz around the 25th anniversary of “Friends,” TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers.
COVID-19 is unchartered territory for consumers and advertisers all over the world. With TV viewing increasing, TV performance and attribution has never been more important.
Watch the webinar with VAB and TVSquared on defining a new, future-proof currency that addresses the needs of an evolving, converged TV ecosystem.
Watch an interactive discussion with TVSquared and Blockgraph, hosted by Adweek, to find out what it takes to power cross-platform TV advertising.
Jo Kinsella, President of TVSquared, and Danielle DeLauro, EVP of VAB, unveil insights and use cases on cross-platform TV advertising.
Hear from TVSquared and fellow industry leaders about the current state of the OTT marketplace and how to drive the future of streaming success.
Hear about tangible strategies that every advertiser can employ to make OTT a valuable part of the media mix.
Hear new insights on OTT ad performance shared by TVSquared and Extreme Reach, and learn about solving OTT’s biggest challenges.
Join Balsam Brands International and Hippo to find out how fast-growing advertisers are capitalizing on the diverse TV landscape.
Whether testing enhanced targeting strategies, understanding new audiences reached or tracking conversions, performance is the cornerstone of all streaming strategies. Hear more from TVSquared and Tubi.
TVSquared sat down with Katelyn Watson, Nurx's CMO, to learn about the DTC brand’s journey to TV and the instrumental impact it's had not only on brand awareness, but performance as well.
Hear from TVSquared and its partner, Inscape, about how glass-level viewing data and always-on attribution can power game-changing insights.
Sylwia Bardzik, Director of Offline Marketing at Delivery Hero, discusses market insights, challenges faced in the brand's global expansion, and how the TVSquared platform has helped track results.
Bobby Richardson, Offline Marketing Lead at Blinkist, an online subscription service, sat down with TVSquared to discuss Blinkist’s approach to TV advertising.
Listen to a candid conversation with Matt Hultgren, Vice President of Analytics at Marketing Architects.
Simon Wilden, Partner at Goodstuff, sat down with us to discuss how Goodstuff has innovated client TV ad strategies using the insights generated by the TVSquared platform.
Discover how Simen Moen, Data Analyst at the7stars, and his team have prioritized dynamically managing TV campaigns for clients.
Learn how Stephanie Trivass, Head of ATL Advertising at Secret Escapes, proves the business value of TV.
Watch a lively town hall session from IAB ALM 2021, which featured TVSquared's Jo Kinsella, Tubi's Tyler Fitch, The Zebra's Stephanie Junge-Filipek and Effectv's John Brauer.
There's no room for error! How can we, as an industry, make sure we get cross-platform TV advertising right once and for all for viewers during the (new) golden age of TV?
Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media.
Hear from TVSquared’s President, Jo Kinsella, and fellow industry leaders from Charter, Blockgraph and VAB.
See the top 10 takeaways from Advertising Week 2020.
TVSquared analyzed TV performance across more than $10 billion in TV ad spend for automotive brands.
Hear from TVSquared and fellow industry leaders on why all eyes are on OTT in 2021 and beyond—and how to maximize streaming advertising.
A focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal.
The TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"
The importance of measuring TV like digital and giving advertisers the cross-platform insights they need.
Jo is joined by Mark Jones, President and CEO of LifeBrands D2C.
Why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.
Learn why the TV advertising industry is in need of a defragmentation process in order to run more efficiently and faster.
TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns
Learn how advertisers have embraced experimentation and diversification across CTV platforms over the past 18 months.
Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.
Find out how cross-platform TV can empower advertisers to take advantage of the increased demand for travel post-lockdowns.
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.
What can DTCs learn from traditional advertisers when it comes to using TV for brand building, reach and frequency? Hint: a lot.
After a truly unprecedented year, read what DTCs and traditional advertisers have learned from each other about cross-platform TV strategies.
In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!
TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.
In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!
In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!
Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?
TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.
Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.
TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.
TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.
Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.
During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.
TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.
TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.
TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.
"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!
We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"
Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.
Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.
Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!
Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.
Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.
Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.
This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.
Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.
TVSquared won two notable awards during TVOT LIVE! Check out highlights from the virtual ceremony and hear from our President, Jo Kinsella.
Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.
During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.
Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.
Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.
Find out which brand categories saw the highest rates of TV-attributed response in the wake of COVID-19, according to TVSquared and Effectv's analysis.
Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape.
Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.
TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.
In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.
The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.
TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.
Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.
TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.
Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.
TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.
James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.
Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.
Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.
New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.
On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.
What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.
Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.
We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.
Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.
Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.
We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.
Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.
Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.
In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.
Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?
In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.
In our third episode of TV Talk, Jo Kinsella chats with Effectv's Andrea Zapata about striking a new work-life balance while working from home.
In part two of our blog series, we examine the truth behind a few more of the most common myths surrounding OTT advertising.
In our second TV Talk episode, Jo Kinsella sits down with Danielle DeLauro, EVP at the VAB, to discuss TV advertising for brands in the time of COVD-19.
TVSquared’s new podcast, TV Talk with Jo Kinsella, tackles the latest news and insights from innovative leaders across the evolving TV industry.
As OTT continues to grow, a great deal of confusion around it remains. TVSquared examines the truth behind some of the most common OTT myths.
In a new interview for the "Televisionation" podcast, TVSquared’s President, Jo Kinsella, discussed how COVID-19 is impacting TV advertisers.
If ever there was a time to know your audience at a granular level – across linear and digital TV – it’s right now.
When budgets are tight, knowing what works matters more than ever. Data and analytics for proof of performance can will no longer be a “nice to have."
As the leader in global TV attribution, TVSquared has a unique view on how COVID-19 is impacting advertising across the world. Here are the latest insights.
For TVSquared, privacy is not about checking a box. Rather, it’s part of our DNA.
2020 will be marked by a data “wake-up call”—with advertisers focusing less on acquiring data and more on generating insights with the data they have.
In TVSquared's on-demand webinar, our Head of Customer Success, Callum Guthrie, addresses tangible strategies for maximizing the value of OTT.
It's important for TV advertisers to note that OTT is not one size fits all. Here's why ...
Direct-to-consumer (DTC) brands are taking the world by storm. TVSquared explores the latest industry insights on this ever-growing ad category.
Check out these five trends to keep in mind while planning, executing and measuring TV advertising campaigns throughout 2020 (and beyond).
How well does "Friends" drive response for TV advertisers? TVSquared analyzed data from brands that aired spots during this iconic sitcom to find out.
TVSquared examined a year’s worth of cost, response and audience data from Australian TV advertisers to find the best performing TV buy elements.
At VAB's Video Leadership Summit, industry leaders offered their insights on the current state of attribution throughout the dynamic TV landscape.