Innovid Acquires TVSquared, Powering Independent Measurement Across TV, CTV & Digital

Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared, an independent global measurement and attribution platform for converged TV, have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million.
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2022 Outlook:

What’s Next for Cross-Platform TV’s Evolution

TVSquared has compiled the key trends that we expect to define 2022.
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The State of
Converged TV:

A Look at Global Trends & Adoption

Industry-first study on converged TV sheds light on need for new currencies & holistic cross-platform measurement.
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Presses
beet, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, kinsella, jo, innovid, unified, audience, analysis
2064
May 24, 2022

TVSquared’s Kinsella Aims to Unify TV with Innovid’s Support

Learn how Innovid + TVSquared provides a unified view of converged TV with a single, independent analysis of audience reach and outcomes.

Presses
bloomberg, businessweek, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, kinsella, jo
2063
May 24, 2022

Jo Kinsella on Businessweek Radio

Hear how Innovid is establishing the only scalable, end-to-end solution to automatically count, attribute, analyze and optimize converged TV campaigns.

Presses
insider, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, zvika, netter, innovid
2062
May 24, 2022

Made to Measure

Hear how Innovid CEO Zvika Netter came to know TVSquared, and his plans for Edinburgh as a vital tech hub.

Presses
beet, upfronts, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, buying
2061
April 28, 2022

The Upfronts’ New Twist: An Interview with Bob Ivins

With the world of currency transforming, how will things change for the Upfronts – the last bastion of old TV buying?

Presses
the times, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid, cross-platform, smeaton
2060
April 28, 2022

What I Learned About Being Chief Executive on a Remote Island

TVSquared’s founder and former CEO talks about moving to a small Scottish island during the pandemic, and the company’s recent sale to Innovid.

Presses
adnews, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid, amobee, australia, cross-platform
2059
April 28, 2022

Amobee Adds Innovid

Learn how Amobee is using the TVSquared by Innovid platform to drive real-time cross-platform measurement and attribution for Australian clients.

Presses
ana, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid
2058
April 20, 2022

Measurement and Attribution in the Age of Converged TV

As the viewer experience evolves, converged TV, which encompasses linear and streaming platforms and devices, has taken a front seat to both digital video and traditional linear markets. Read more on this from our CSO, Bob Ivins.

Presses
ana, ctv, measurement, currency, converged tv, linear, steaming, data, transparency, innovid
2057
April 18, 2022

Defining Measurable Units Can Solve the CTV Identity Crisis

Our SVP of Identity & Partnerships explains why, this year, the TV industry has an exciting opportunity to unlock the identity crisis, write a new story based on data transparency and prove value for both the buy and sell sides.

Presses
digiday, measurement, currency, converged tv, linear, steaming
2056
March 22, 2022

WTF is the Difference Between Measurement & Currency

These two words are often used interchangeably … and that’s flat out wrong!

Presses
digiday, upfronts, measurement, currencies, converged tv, linear, steaming
2055
March 14, 2022

Some Media Agencies Expect Media to Work through Clean Rooms this Upfront

Find out what Bob Ivins thinks will be the three trends, beyond pricing, coming out of the upfronts this year.

Presses
tvot, innovid, tvsquared, converged tv, televisionation, jo
2054
March 7, 2022

Jo Kinsella on TVSquared’s Acquisition by Innovid

Jo spoke to Rick Howe, the iTV Doctor, about the converged TV landscape and why Innovid and TVSquared, together, have the "right stuff with scale."

Presses
nielsen, forbes, innovid, tvsquared, attribution
2053
March 7, 2022

Nielsen Rivals Have Been Upgrading Their Capabilities

Get a breakdown of the flurry of acquisitions, partnerships and news from Nielsen contenders in the first few months of 2022.

Presses
wonder women, jo, measurement, attribution, multichannel
2052
March 7, 2022

Wonder Women of New York 2022: Jo Kinsella

Learn about Jo's contributions to the measurement and attribution space and why she was selected as one of this year's "Wonder Women."

Presses
innovid, ctv, connected tv, adexchanger, linear
2051
February 28, 2022

CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets

Get a recap of Innovid's first earnings call and learn why its acquisition of TVSquared is a monumental step for cross-platform.

Presses
innovid, ctv, connected tv, nielsen, wall street, wsj
2050
February 23, 2022

Innovid, an Adtech Company, Buys TVSquared for $160 Million

Innovid is acquiring the ad measurement and attribution platform as Nielsen’s dominance of TV metrics wobbles.

Presses
innovid, ctv, connected tv, nielsen, adage
2049
February 23, 2022

Nielsen Faces Bigger Competitor as Innovid Buys TVSquared

Innovid is acquiring TVSquared for $160 million in a deal that combines largely complementary media measurement firms to create a bigger contender among players vying to take business from industry heavyweight Nielsen.

Presses
innovid, ctv, connected tv, AdExchanger
2048
February 23, 2022

Innovid Buys TVSquared For $160 Million, Adding Linear TV Measurement

Two months after going public, the CTV and video ad platform announced a nine-figure acquisition of television measurement provider TVSquared.

Presses
innovid, ctv, connected tv, advanced television
2047
February 23, 2022

Innovid to Acquire TVSquared

Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m).

Presses
innovid, ctv, connected tv, adweek
2046
February 23, 2022

Innovid to Acquire TVSquared in $160 Million Deal

Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million.

Presses
innovid, ctv, connected tv, axios
2045
February 23, 2022

Digital TV Company Innovid Buys TVSquared

Innovid, a publicly-traded ad tech company that specializes in measuring and distributing digital TV ads, has purchased TVSquared in a deal valued at $160 million.

Presses
innovid, ctv, connected tv, Beet.TV, beet
2044
February 23, 2022

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

TVSquared announced it has signed a deal to be acquired for $160 million by Innovid.

Presses
innovid, ctv, connected tv, mediapost, tv, streaming
2043
February 23, 2022

Innovid To Acquire TVSquared, Transaction Valued At $160M

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has entered into an agreement to acquire TVSquared.

Presses
innovid, ctv, mediatel, tv, streaming
2042
February 23, 2022

More CTV Consolidation as TVSquared Sells to Innovid for $160M

Innovid, the connected TV ad delivery and measurement company, is buying TVSquared.

Presses
innovid, ctv, deadline, nielsen, tv, streaming
2041
February 23, 2022

In Latest Effort To Challenge Nielsen Amid Streaming Boom, Innovid To Acquire TVSquared For $160 Million

Innovid and TVSquared, two companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen.

Presses
innovid, ctv, variety
2040
February 23, 2022

Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million

Innovid, a provider of connected-TV advertising delivery and measurement, announced plans to buy media-attribution firm TVSquared.

Presses
innovid, ctv, videoweek
2039
February 23, 2022

Innovid Buys TVSquared for $160 Million

CTV ad tech business Innovid has announced a deal to buy TVSquared for $160 million.

Presses
incremental reach
2038
February 3, 2022

Repeating Ads Wastes Billions & Annoys Viewers, Study Confirms

Find out why airing ads multiple times to reach desired audiences may be costing brands billions of dollars. 

Presses
TVSquared, Converged TV
2037
January 20, 2022

Pioneering Adtech Company Keeps TV Advertisers Informed & Adaptable

Hear from TVSquared's founder and CEO about our "origin story" and the future of converged TV for advertisers.

Presses, Audio/Visual
converged TV, Beet.TV, measurement
2036
January 19, 2022

Drop the Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve a Measurement Mess

Jo Kinsella talks to Beet.TV about the industry's need to let go of legacy beliefs and practices to move forward (and ensure all sides of the trade win).

Presses
converged TV, trends
2035
January 19, 2022

What’s Next for Cross-Platform TV’s Evolution?

The TV industry has evolved faster in the past 18 months than it has in decades - explore TVSquared's 2022 industry trends to find out what's next. 

Presses, Audio/Visual
TV, data, converged TV, Beet.TV
2034
January 19, 2022

How Data Latency Impacts Outcomes: TVSquared’s Hindlian

TVSquared's Jessica Hindlian spoke to Jon Watts about the importance of using and matching audience data, but also doing it at a speed that can impact the efficacy and efficiency of campaigns. 

Presses
cookies, CTV
2033
December 16, 2021

The Reasons CTV will Reign in a Cookieless World

The impending demise of third-party cookies might be prompting more advertisers to investigate CTV’s opportunities, but it’s not the primary reason behind this change

Presses
DTC, converged TV
2032
December 16, 2021

How DTC Brands are Leading the Way for TV

In bringing their expectations around analytics, targeting and proof of performance, DTCs have changed the future of TV for all advertisers – and for audiences, too.

Presses
measurement, attribution, Europe
2031
December 16, 2021

Measurement & Attribution in the Age of Converged TV

With viewers dispersed across screens, European marketers are adopting converged TV strategies to reach and engage with their total TV audiences.

Presses
CTV, OTT, advanced TV, incremental reach, unique reach
2030
December 9, 2021

Tubi Giving Brands Viewers They Missed on Linear TV

Jack Neff covers TVSquared and Tubi's partnership and the incremental reach findings gained by advertisers across categories.

Presses
CTV, advanced TV
2029
December 2, 2021

U.S. Connected TV Advertising 2021

This is a comprehensive report of CTV advertising, filled with stats (including a few from TVSquared!), forecasts, trends and a competitive overview of platforms.

Presses
awards, ADvantage XP, TVSquared
2028
November 30, 2021

ADvantage XP Wins '21 VideoTech Innovation Award

Digital TV Europe honored ADvantage XP - the first cross-platform measurement and attribution solution for converged TV - with the 2021 VideoTech Innovation Award!

presses
converged TV, UK, United Kingdom, Europe
2027
November 22, 2021

The State of Converged TV in the UK

Take a deep dive into the UK insights from TVSquared's converged TV report and find out what they mean for marketers. 

Presses
converged TV
2026
November 17, 2021

A Look at Global Converged TV Trends

In a Q&A with TVSquared's Jamie Lemle, learn why the future of TV advertising is all about tying everything back to an audience. 

Presses
converged TV, incremental reach
2025
November 16, 2021

Marketers Define TV as Linear & Streaming, Need to Spend More on OTT/CTV for Incremental Reach

TVSquared's analysis found that, on average, advertisers need to commit at least 10% of TV ad impressions to OTT/CTV to gain at least 15% in incremental reach from streaming.

Presses
Australia, converged TV
2024
November 16, 2021

The State of Converged TV in Australia

TVSquared's Praful Desai talks about the Australian insights from "The State of Converged TV" report and what they mean for advertisers Down Under. 

Presses
CTV, converged TV, data insights
2023
November 12, 2021

CTV Growth Puts Pressure on Converged TV Adoption

TVSquared's Jamie Lemle deep dives into how CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV.

Presses
converged TV, measurement, cross-screen, UK
2022
November 5, 2021

The Road to Truly Converged, Cross-Screen TV Advertising

Jo spoke to Videonet about the road to fully converged multi-platform TV advertising, and why data interoperability has become a top priority for the buy- and sell-sides.

Presses
TVSquared, converged TV, UK
2021
November 3, 2021

How Sky Partner TVSquared Led TV Advertising's Data Revolution

CEO Calum Smeaton talks TVSquared's origin story and changing the way a global industry thinks about measurement, data and converged TV. 

Presses
converged TV
2020
November 2, 2021

The State of Converged TV: Global Trends in a Cross-Platform World

TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.

Presses
UK, United Kingdom, German, Germany, ADvantage, Converged TV, measurement, attribution
2019
October 26, 2021

TVSquared Claims 'First Cross-Platform Measurement' for All Forms of TV

Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video. 

Presses
Germany, German
2018
October 26, 2021

How Fragmentation Can Be Beneficial to Marketers

Stop looking at media fragmentation as a challenge, and start looking at it as a gateway to reaching audiences across platforms and screens (article in German and English). 

Presses
2017
October 26, 2021

Insights & Highlights from Advertising Week New York 2021

Jo Kinsella spoke to Cynopsis at Advertising Week NYC about the future of TV measurement and currencies. 

Presses
converged TV, UK, United Kingdom
2016
October 26, 2021

Convergence Requires Redefining TV

WARC looks at the UK-focused insights in TVSquared's "State of Converged TV" report and what they mean for advertisers. 

Presses
2015
October 26, 2021

Media Buyers Want More Standardization in Linear & Digital TV Measurement

As linear and streaming grow more intertwined, media buyers are finding that traditional currencies and transaction methods aren’t cutting it.

Presses
Australia, converged TV, APAC
2014
October 26, 2021

More Marketers Believe TV is Now More than Just Traditional Linear

Shawn Lim explores the APAC insights from TVSquared's converged TV report, and what they mean for Australian advertisers. 

Presses
2013
October 26, 2021

70% Of Buyers Say All TV Should Be Bought on Impressions

Karlene Lukovitz does a deep dive on TVSquared's "State of Converged TV" report and what the findings mean for U.S. advertisers. 

Presses
2012
October 26, 2021

The Fastest Growing Video Advertising Platform is Now CTV

During the pandemic, CTV established itself as a video source for millions of homebound viewers - and a series of industry surveys shows exactly what that means for advertisers.

Presses
converged tv, tv advertising, podcast, measurement, thought leadership
2011
September 27, 2021

TV Measurement at a Crossroads: #BeetCast Podcast

Join Jo Kinsella, along with Jon Watts and Jonathan Steuer as they discuss the latest in the fast-paced world of TV measurement.

Presses
converged tv, tv advertising, adtech, thought leadreship, audiences, measurement
2009
September 23, 2021

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.

Presses
currency, converged tv, tv advertising, measurement, vab, nielsen
2007
September 20, 2021

When the Old Guard Falls: TV Advertising Beyond Nielsen

How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.

Presses
converged tv, tv advertising, thought leadership, measurement, currencies
2006
September 16, 2021

NBCUniversal is Taking Steps to Replace Nielsen

Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."

Presses
converged tv, measurement, scale, currency, audience targeting, cookie, tv advertising
2005
September 16, 2021

Convergent TV Is a Strong Contender as Digital Faces Headwinds

Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.

Presses
converged tv, tv advertising, dtc, measurement, covid-19, cross-platform
2004
September 16, 2021

The Pandemic & D2Cs Accelerate the Move to Performance Advertising in TV

In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.

Presses
2003
September 16, 2021

Crisis Averted: Converged TV Shines a New Light on Identity

TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.

Presses
converged tv, tv advertising, advantage xp, measurement, addressable, interview, cross-platform
2002
August 27, 2021

Tech Talk: TVSquared's ADvantage XP

TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable

Presses
converged tv, tv advertising, advantage xp, interview, cross-platform, impressions, currency, measurement
2001
August 27, 2021

TVSquared's Outcomes Measurement Goes Cross-Platform, Says Kinsella

Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.

Presses
August 27, 2021

The Ad Platform: What TV Measurement Still Needs

Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.

Presses
August 27, 2021

Why a Lack of Transparency Creates a "Breeding Ground" of Insecurity, According to One Tech CEO

Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.

Presses
August 27, 2021

Prove It: Why AVOD Ad Sellers are Winning, Says TVSquared's Kinsella

Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.

Presses
August 27, 2021

Ad Council & Ad Tech Firms Measure COVID-19 Vaccine Campaign Effectiveness

Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.

Presses
August 27, 2021

DTCs & Traditionals: Learning from Each Other in the New Age of TV

While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.

Presses
August 27, 2021

Let's Be Upfront: We Can't Go Back to Traditional TV Buying

In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.

Presses
August 27, 2021

Calum Smeaton's TVSquared Aims to Build a Better Media Attribution Platform

Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.

Presses
August 27, 2021

Founders Podcast: TVSquared's Calum Smeaton

Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.

Presses
August 27, 2021

CTV Ad Spend Set to Accelerate as U.S. Continues to Adapt to COVID-19

CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.

Presses
August 27, 2021

CTV Driving Travel Advertising Rebound

TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.

Presses
converged tv, tv advertising, measurement, addressable, cross-platform, adtech, dtc
August 27, 2021

Q&A TV Measurement & Addressability

Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.

Presses
August 28, 2021

Balsam Hill Extends Audience Reach with CTV

Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.

Presses
August 28, 2021

WTF is VOD?

PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.

Presses
September 16, 2021

Exploring the Many Facets of OTT

Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.

Presses
September 16, 2021

Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.

Presses
September 16, 2021

In the Post-Pandemic Era of TV, All Brands are DTC

TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.

Presses
September 16, 2021

NBCU Demands ‘Measurement Independence’ and Issues RFP for Solutions Amid Nielsen Scandal

Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.

Presses
converged tv, tv advertising, fragmentation, measurement, adtech, audience
September 16, 2021

Succeeding in the Era of Converged TV

TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.

Presses
September 16, 2021

4 Challenges the Industry will Face as It Breaks Away from Nielsen

Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?

Presses
September 24, 2021

How Direct-to-Consumer Brands Are Shaping TV’s Future

Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.

Case Studies
September 16, 2021

Case Study: Winn-Dixie Uses OTT to Extend Audience Reach Beyond Linear

Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.

Case Studies
September 27, 2021

Case Study: Heavy Adoption of Incremental Reach Across Traditional TV Advertisers

The industry has seen heavy adoption of incremental reach across traditional advertisers, like automotive and CPGs; find out why this is a big testament to the rising adoption of OTT as a primary part of the media mix.

case studies
September 28, 2021

Case Study: Governor's Campaign Wins with ADvantage XP

Working with TVSquared, a gubernatorial candidate's campaign uncovered valuable insights to inform media strategies and efficiencies.

case studies
September 28, 2021

Case Study: Insurance Provider Evolves Converged TV Strategy with Data

See how an online insurance brand evolved its TV mix and increased OTT spend by 200% in a year.

case studies
September 28, 2021

Case Study: A Fitness Brand & the Single Source of Truth for Converged TV

Discover how a fast-growing fitness advertiser's converged TV strategy led to incremental reach and game-changing response.

Case Studies
converged tv, tv advertising, education, ott, incremental reach, dtc
2
August 26, 2021

Case Study: Education Brand Embraces OTT’s Benefits During a Global Crisis

Learn how a DTC education brand turned its advertising strategy on its head during the pandemic, using TV to speak directly to audiences at home with time to learn.

case studies
converged tv, tv advertising, programmatic, ctv, mediamath, incremental reach
1
September 15, 2021

Case Study: Balsam Brands Drives Performance with CTV

Find out how programmatic CTV helped Balsam Brands drive 150% ROAS and achieve 78% incremental unique reach over linear.

Case Studies
converged tv, tv advertising, programmatic, ctv, audience, measurement
August 26, 2021

Case Study: Streaming Platform Powers Programmatic for Audiences & Outcomes

Uncover how a new streaming platform worked with TVSquared and SpotX to find, reach and engage with target audiences to drive subscriptions.

Case Studies
August 26, 2021

Case Study: Driving MLB Ticket Sales with TV

Discover how a baseball powerhouse used TV to reach the right people, in the right places and at the right time for ticket sales.

Case Studies
August 26, 2021

Case Study: Uncovering UNTUCKit’s Successful TV Strategy

Read how UNTUCKit uses always-on measurement to "look through the noise," strengthen performance and even find new audiences.

Case Studies
DTC, food delivery, Europe, European, Germany, client success
August 26, 2021

Case Study: Delivery Hero Optimizes TV-Driven App Response

Find out how Delivery Hero measures TV campaigns, using reach, performance and audience insights to optimize app activity and online orders in 40+ countries.

Case Studies
Australia
August 26, 2021

Case Study: Making TV a Performance-Marketing Channel for Intuit

Read about how the financial software giant and its agency to reduce ad waste and maximize TV-driven ROI.

case studies
tv advertising, data-driven linear, attribution, performance, dtc
September 15, 2021

Case Study: DTCs Realize the Power of Data-Driven Linear

Learn how an online food delivery service and a DTC retailer leveraged data-driven linear for household-level insights and business growth.

case studies
converged tv, tv advertising, incremental reach, ott, dtc, measurement
September 15, 2021

Case Study: Electronics Retailer Leverages OTT for Incremental Reach

Learn how an electronics retailer extended audience reach with OTT, and increased awareness and performance in the process.

case studies
converged tv, tv advertising, advantage xp, offline outcomes, location
September 23, 2021

Case Study: Physical Retailer Ties TV Campaigns to In-Store Actions

Learn how a U.S. retailer with more than 100 locations used cross-platform TV to drive offline outcomes.

Data & Insights
converged tv, tv advertising, global insights, tv measurement, currency, cross-platform, streaming, advantage, trends, 2022, cross-platform, evolution
January 5, 2022
January 5, 2022

2022 Outlook: What’s Next for Cross-Platform TV’s Evolution

TVSquared has compiled the key trends that we expect to define 2022. Download the eBook.

Data & Insights
converged tv, tv advertising, dynata, advertising perceptions, global insights, tv measurement, currency, survey results, cross-platform, streaming, advantage, xp, us, united states, germany, uk, united kingdom, australia, europe, european
October 12, 2021
October 12, 2021

The State of Converged TV: A Look at Global Trends & Adoption

The largest converged TV study taps into the global trends shaping the future of linear & streaming investments.

Data & Insights
converged tv, tv advertising, cross-platform, emmy, data insights, outcomes, tv shows
September 23, 2021
September 23, 2021

Infographic: 2021 Emmy “Winners” for Driving TV Performance

Which shows are the 2021 Emmy “winners” for driving TV performance?

Data & Insights
reports, converged tv, tv advertising, cross-platform tv, glossary, measurement
August 26, 2021

TV Speak: The Unofficial Glossary for Cross-Platform TV Advertising

TVSquared’s glossary of terms that span cross-platform TV.

Data & Insights
eBooks, converged tv, tv advertising, ctv, data insights, customer success, covid-19, measurement, cross-platform
August 26, 2021

Insights: CTV Accelerated - Keeping Up with the New Pace of Change

Download CTV insights to understand more about TVSquared's scale and the adoption and acceleration in streaming advertising.

Data & Insights
eBooks, converged tv, tv advertising, cross-platform tv, industry trends, adtech, measurement, advertising strategies
August 26, 2021

eBook: Cross-Platform TV in 2021: Trends & Advice in the New Age of TV

In our recent eBook, we break down some of the biggest industry trends and offer advice on how to thrive in this new era of TV.

Data & Insights
converged tv, tv advertising, cross-platform tv, dtc, data insights, streaming, covid
August 26, 2021

eBook: Driving DTC Forward: TV Insights for an Unprecedented Year

TVSquared analyzed billions of impressions and millions of TV spots to uncover insights into impression delivery and performance by genre, creative, day of week and daypart.

Data & Insights
eBooks, converged tv, tv advertising, effectv, cross-platform, streaming, measurement, outcomes, covid
August 26, 2021

eBook: The Halo Effect: TV Drives Digital

Effectv & TVSquared analyzed TV's impact on digital during COVID-19.

Data & Insights
eBooks, converged tv, tv advertising, streaming, ott, thought leadership, advertising strategies
August 26, 2021

eBook: Demystifying Streaming in the New TV Era

TVSquared has collected perspectives from thought leaders across the TV ecosystem to bring you a first-hand look at how OTT is shaping the new era of TV advertising.

Data & Insights
tv advertising, dtc, performance, uk, united kingdom, data insights, europe, european
August 26, 2021

Infographic: UK DTC Brands: 2020 TV Ad Trends

TVSquared analyzed millions of impressions across DTC advertisers in the UK, uncovering key performance and cost-effectiveness trends by daypart, programming genre and more.

Data & Insights
infographics
August 26, 2021

Infographic: TV Drives Digital: Automotive Insights

How is TV impacting the ability to drive online traffic and engagement during COVID-19, and what can auto brands do to still thrive?

Data & Insights
infographics
August 26, 2021

The Telecast: DTC Retail

TVSquared examined U.S.-based DTC retail brands to identify the best and worst performing TV inventory.

Data & Insights
infographics
August 26, 2021

The Telecast: DTC Food Delivery

Since food delivery contiues to be one of the DTC indsutry's most prominent verticals, TCSquared analyzed multiple U.S.-based DTC food delivery companies.

Data & Insights
infographics
August 26, 2021

Infographic: 2020 Emmy “Winners” for Driving Performance

Which shows were the 2020 Emmy "winners" for driving advertising performance?

Data & Insights
infographics, Europe, European, data insights
August 26, 2021

Infographic: European-Wide TV Ad Performance Insights

To identify pan-European TV performance trends, TVSquared analyzed 2019 response and cost data from advertisers across multiple verticals.

Data & Insights
September 7, 2021

Does “Friends” Still Drive Advertiser Response … 15 Years After it Ended?

With all the buzz around the 25th anniversary of “Friends,” TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers.

Data & Insights
converged tv, tv advertising, covid-19, attribution, viewership, data trends, global insights, pandemic, europe
September 7, 2021

COVID-19 TV Insights: TV Attribution in the Wake of a Global Pandemic

COVID-19 is unchartered territory for consumers and advertisers all over the world. With TV viewing increasing, TV performance and attribution has never been more important.

Audio/Visual
webinars, converged tv, europe, germany, uk, unified measurement, xp, advantage
January 18, 2022
January 19, 2022

Webinar: The Time for Unified Measurement is Now

Understand the state of converged TV in Europe and get an inside look at TVSquared's ADvantage XP.

Audio/Visual
webinars, vab, converged tv, incremental reach, audience, report
December 9, 2021
December 9, 2021

Webinar: Adapting to a Converged TV World

Hear from TVSquared’s Bob Ivins and VAB’s Jason Wiese about how advertisers are adapting converged TV strategies to reach and engage with their total TV audience.

Audio/Visual
converged tv, tv advertising, vab, webinar, measurement, attribution, cross-platform, currency
September 23, 2021
September 23, 2021

VAB Webinar: Defining a New Currency for Cross-Platform TV Measurement and Attribution

Watch the webinar with VAB and TVSquared on defining a new, future-proof currency that addresses the needs of an evolving, converged TV ecosystem.

Audio/Visual
converged tv, tv advertising, adweek, webinar, blockgraph, cross-platform, audience
August 27, 2021

Adweek Webinar: Reaching the Total Audience on TV

Watch an interactive discussion with TVSquared and Blockgraph, hosted by Adweek, to find out what it takes to power cross-platform TV advertising.

Audio/Visual
converged tv, tv advertising, vab, advantage xp, cross-platform, tv measurement, currency, webinar
August 27, 2021

VAB Inspire: TVSquared Introduces ADvantage XP for Cross-Platform, Cross-Channel, Cross-Screen TV Measurement

Jo Kinsella, President of TVSquared, and Danielle DeLauro, EVP of VAB, unveil insights and use cases on cross-platform TV advertising.

Audio/Visual
converged tv, tv advertising, ott, bia, advertising strategies, thought leadership
August 27, 2021

BIA Webinar — OTT Ecosystem Players Discuss Market Directions

Hear from TVSquared and fellow industry leaders about the current state of the OTT marketplace and how to drive the future of streaming success.

Audio/Visual
webinars
August 27, 2021

On-Demand Webinar: Navigating OTT – Without Taking on Water

Hear about tangible strategies that every advertiser can employ to make OTT a valuable part of the media mix.

Audio/Visual
webinars
August 27, 2021

On-Demand Webinar—Solving OTT Challenges: Friction, Fragmentation and Performance at Scale

Hear new insights on OTT ad performance shared by TVSquared and Extreme Reach, and learn about solving OTT’s biggest challenges.

Audio/Visual
nvf, convergent, videos, converged tv, tv advertising, thought leadership, currency, measurement, data, cross-platform, europe
May 24, 2022
May 24, 2022

NVF: Unlock the Power of Cross-Platform Measurement in Europe

TVSquared by Innovid's Chief Commercial Officer, Mike Mason, stresses the value of cross-platform solutions that capture the full impact of all TV advertising, across linear and streaming platforms.

Audio/Visual
adweek, convergent, videos, converged tv, tv advertising, thought leadership, currency, measurement, data, cross-platform, event, ctv, chalozin
May 10, 2022
May 10, 2022

Adweek's 2022 Convergent TV Summit East | Data Innovation: How Big Global Brands are Building the Future of Convergent TV

Hear about the exciting opportunities in CTV and how agencies, brands and networks can evolve their advertising to make the most of TV's new normal.

Audio/Visual
arf, videos, converged tv, tv advertising, thought leadership, currency, measurement, data, cross-platform
April 25, 2022
April 25, 2022

ARF’s AudiencexScience 2022: The Cross-Platform Measurement Shift: Content to Ad Exposure

Learn what the evolution of measurement means for the TV ecosystem and what’s needed to ensure true, consistent cross-platform measurement.

Audio/Visual
adweek, mediaweek, videos, converged tv, tv advertising, event, thought leadership, currency, measurement, data, cross-platform, innovid
March 29, 2022
March 29, 2022

Adweek's Mediaweek: TV’s Future Requires Cross-Platform Measurement

Hear why the combination of independent, global ad serving and cross-platform measurement is a massive win-win for the entire TV industry.

Audio/Visual
vab, videos, converged tv, tv advertising, thought leadership, currency, measurement, data, cross-platform, innovid,
March 29, 2022
March 29, 2022

VAB Measurement Innovation Series: Unlocking Cross-Platform TV Measurement - The One-Two Punch of Combining Independent Global Ad Serving & Measurement at Scale

Hear how, together, ad serving and cross-platform analysis unlock the future of TV measurement.

Audio/Visual
advantage, xp, videos, tv advertising, measurement, streaming, addressable, ott, political, adimpact, targeting, personalization, cross-platform, incremental reach
February 28, 2022
February 28, 2022

Maximizing Political TV Ad Spend During a Watershed Year

AdImpact’s Kyle Roberts and TVSquared’s Bob Ivins tackle the expectations of political TV advertising in 2022.

Audio/Visual
videos, converged tv, tv advertising, event, mediatel, thought leadership, currency, measurement, future of media
November 4, 2021
November 4, 2021

Future of Media London: Measurement Innovation in the New TV Marketplace

Jo Kinsella joins Mediatel's Future of Media event in London to discuss the road to fully converged TV advertising across Europe.

Audio/Visual
videos, converged tv, tv advertising, event, asi, thought leadership, currency, measurement, sky, deterministic, data
November 17, 2021
November 4, 2021

asi 2021: Balancing Precision and Scale in Data-Driven TV Advertising

TVSquared's Blair Robertson and Sky's Wayne Butler's discuss the power of balancing precision and scale in data-driven TV advertising.

Audio/Visual
advantage, xp, videos, converged tv, tv advertising, measurement, deterministic, data, streaming, addressable, ott
November 17, 2021
November 4, 2021

Advance Your Insights with ADvantage XP

From linear to streaming and addressable, TVSquared measures it all. Watch the video to learn more.

Audio/Visual
videos, converged tv, tv advertising, event, egta, thought leadership, currency, measurement, data, cross-platform, Brussels, Europe
December 8, 2021
November 4, 2021

egta’s CEOs & Top Execs Summit 2021: The Time for Unified Measurement is Now

TVSquared's Jo Kinsella speaks at egta's CEOs & Top Execs Summit. Watch the full discussion on demand.

Audio/Visual
videos, converged tv, tv advertising, event, iab, adweek, thought leadership, currency, measurement
October 22, 2021
October 22, 2021

TV's Independence Day: Measurement Innovation and Modernized Currency

Watch an interactive discussion with TVSquared and IAB, hosted by Adweek, on the growing need for TV independence along with new research and insights on converged TV practices.

Audio/Visual
videos, converged tv, tv advertising, event, iab, thought leadership, currency, measurement
November 15, 2021
October 22, 2021

IAB Brand Disruption ‘21: Revolution in the Age of Converged TV

TVSquared is joined by Drizly’s and Papa John’s for a discussion on how brands can get the most out of their converged TV campaigns.

Audio/Visual
videos, converged tv, tv advertising, event, aw, advertising week, awnewyork, thought leadership, currency, measurement
December 7, 2021
October 22, 2021

Advertising Week 2021: The Power of Converged TV Measurement

TVSquared was joined by VAB, TV Data Initiative, Blockgraph, TransUnion, DISH and AW Studios at Advertising Week 2021. Watch the discussions on demand.

Audio/Visual
videos
August 27, 2021

IAB ALM 2021: Reinventing a TV Marketplace Where All Sides of the Trade Win

Watch a lively town hall session from IAB ALM 2021, which featured TVSquared's Jo Kinsella, Tubi's Tyler Fitch, The Zebra's Stephanie Junge-Filipek and Effectv's John Brauer.

Audio/Visual
videos
August 27, 2021

IAB ALM: Getting it Right With Viewers in the (New) Golden Age of TV

There's no room for error! How can we, as an industry, make sure we get cross-platform TV advertising right once and for all for viewers during the (new) golden age of TV?

Audio/Visual
videos
August 27, 2021

FTVA 2020 Panel: How We Judge & Prove the Value of TV

Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media.

Audio/Visual
videos
August 27, 2021

Advertising Week 2020 Panel: TV’s Greatest Power Play is Cross-Platform Measurement

Hear from TVSquared’s President, Jo Kinsella, and fellow industry leaders from Charter, Blockgraph and VAB.

Audio/Visual
videos
August 27, 2021

Advertising Week 2020 Recap

See the top 10 takeaways from Advertising Week 2020.

Audio/Visual
Insights
videos
August 27, 2021

Video: Top 5 TV Insights for Auto Brands

TVSquared analyzed TV performance across more than $10 billion in TV ad spend for automotive brands.

Audio/Visual
webinars
August 27, 2021

BIA Webinar: All Eyes on OTT

Hear from TVSquared and fellow industry leaders on why all eyes are on OTT in 2021 and beyond—and how to maximize streaming advertising.

Audio/Visual
real talk, webinar, balsam brands, hippo, converged tv, tv advertising, tv measurement, audience, cross-platform
August 27, 2021

Reaching Audiences in the Age of Converged TV

Join Balsam Brands International and Hippo to find out how fast-growing advertisers are capitalizing on the diverse TV landscape.

Audio/Visual
real talk, webinar, converged tv, tv advertising, tv measurement, audience, cross-platform, tubi, streaming
August 27, 2021

Performance is Everything: Shaping Your Streaming Strategy

Whether testing enhanced targeting strategies, understanding new audiences reached or tracking conversions, performance is the cornerstone of all streaming strategies. Hear more from TVSquared and Tubi.

Audio/Visual
real talk, webinar
August 27, 2021

Using TV Change Perceptions: A Candid Conversation with Nurx

TVSquared sat down with Katelyn Watson, Nurx's CMO, to learn about the DTC brand’s journey to TV and the instrumental impact it's had not only on brand awareness, but performance as well.

Audio/Visual
real talk, webinar
August 27, 2021

Unlocking the Power of Data-Driven Linear

Hear from TVSquared and its partner, Inscape, about how glass-level viewing data and always-on attribution can power game-changing insights.

Audio/Visual
real talk, webinar, Europe, Germany
August 27, 2021

Delivery Hero Utilizes TVSquared for Global TV Campaigns

Sylwia Bardzik, Director of Offline Marketing at Delivery Hero, discusses market insights, challenges faced in the brand's global expansion, and how the TVSquared platform has helped track results.

Audio/Visual
real talk, webinar, Europe, Germany
August 27, 2021

Blinkist Leverages TV to Drive Growth Across Multiple Markets

Bobby Richardson, Offline Marketing Lead at Blinkist, an online subscription service, sat down with TVSquared to discuss Blinkist’s approach to TV advertising.

Audio/Visual
real talk, webinar
August 27, 2021

Leaning into TV During the Time of COVID-19

Listen to a candid conversation with Matt Hultgren, Vice President of Analytics at Marketing Architects.

Audio/Visual
real talk, webinar, Europe, UK, United Kingdom
August 27, 2021

Goodstuff innovates clients' TV ad strategies

Simon Wilden, Partner at Goodstuff, sat down with us to discuss how Goodstuff has innovated client TV ad strategies using the insights generated by the TVSquared platform.

Audio/Visual
real talk, webinar, Europe, UK, United Kingdom
August 27, 2021

the7stars Dynamically Manages TV Campaigns for Clients

Discover how Simen Moen, Data Analyst at the7stars, and his team have prioritized dynamically managing TV campaigns for clients.

Audio/Visual
real talk, webinar, Europe, UK, United Kingdom
August 27, 2021

Secret Escapes: Granular TV Insights Can Have the Biggest Impact

Learn how Stephanie Trivass, Head of ATL Advertising at Secret Escapes, proves the business value of TV.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 18: The Future of TV is Addressable

A focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal.

Audio/Visual
Podcast
podcasts, converged tv, tv advertising, blockgraph, tv measurement, audience, cross-platform
August 26, 2021

Episode 19: Enabling the Enablers

The TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"

Audio/Visual
Podcast
podcasts, converged tv, tv advertising, cross-platform, measurement
August 26, 2021

Episode 20: Measure TV How People Watch It

The importance of measuring TV like digital and giving advertisers the cross-platform insights they need.

Audio/Visual
Podcast
podcasts
August 26, 2021

Episode 21: The ABCs of DTC Success

Jo is joined by Mark Jones, President and CEO of LifeBrands D2C.

Audio/Visual
Podcast
podcasts, converged tv, tv advertising, experian, tv measurement, audience, cross-platform, adtech
August 26, 2021

Episode 22: Putting Audience at the Center of Your TV Strategy

Why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.

Blog
Netflix, Disney, Disney+, AVOD, AVODs, CTV, CTV advertising, streaming, currency, TV advertising, OTT, streaming, streaming wars, ad tech, measurement, attribution, ad-supported video on demand
22
April 28, 2022

Netflix's Shift Toward Ads Ushers in Streaming's Next Act

Netflix's announcement to incorporate ad-supported tiers proves why AVODs are a major "win" for all sides of the TV industry - here's why.

Blog
VAB, Vab measurement innovations series, measurement, Innovid, Jessica Hogue, Jo Kinsella, currency, ad serving, cross-platform TV, ad tech
21
March 29, 2022

VAB Measurement Innovations Series: The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

During VAB's Measurement Innovations Series, TVSquared by Innovid's Jo Kinsella and Innovid's Jessica Hogue explain how, together, ad serving and cross-platform analysis unlock the future of TV measurement.

Blog
adweek, mediaweek, adweek mediaweek 2022, innovid,tvsquared, cimm, jon watts, jo kinsella, zvika netter, cross-platform TV, measurement, currency, ad serving, CTV
20
March 28, 2022

Adweek Mediaweek 2022: TV's Future Hinges on Cross-Platform TV Measurement

During Adweek’s Mediaweek 2022, our CEO, Zvika Netter and President, Jo Kinsella, joined CIMM’s Jon Watts to discuss how the combination of Innovid and TVSquared provides the ultimate win-win for advertisers.

Blog
IAB ALM, ALM, IAB ALM 2022, measurement, currency, ad tech, audience, ad measurement, TV programming, thought leadership
19
February 17, 2022

What’s Still Missing From the Measurement Conversation

Amidst the ongoing measurement discussions and debates, there's still a key topic that's often missing: unpacking the difference between TV content measurement and ad measurement.

Blog
IAB ALM, ALM, IAB ALM 2022, currency, measurement, CTV, cross-platform TV, TV advertising, adtech,
18
February 15, 2022

IAB ALM 2022: Measurement – Move Forward or Kindly Exit the Arena

Our President, Jo Kinsella, shares her thoughts on IAB ALM 2022—including critical conversations on measurement, the key themes expected to define 2022 and the need for egos to be left at the door so collaboration can truly thrive.

blog
17
February 7, 2022

Innovid, an Adtech Company, Buys TVSquared for $160 Million

Check out The Wall Street Journal's take on the Innovid and TVSquared deal. 

Blog
TVSquared, Innovid, CTV, linear, OTT
16
February 7, 2022

TVSquared is Now Part of Innovid!

Together, TVSquared and Innovid provide an unprecedented view of advertising and audiences across the linear, CTV and digital video marketplaces.

Blog
2022 trends, measurement, political advertising, tv advertising, currency, midterm elections, olympics
15
January 26, 2022

Why 2022 Looks So Bright for TV Advertisers

Find out why the Winter Olympics and midterm elections are setting up 2022 to be a landmark year for TV advertisers.

Blog
beet.tv, beet, interviews, jo kinsella, jessica hindlian, identity, currency, tv advertising, adtech, measurement, data insights
14
January 24, 2022

Beet.TV: TVSquared Leaders Set the Stage for the Next Phase in TV’s Evolution

In two new Beet.TV interviews, TVSquared’s Jo Kinsella and Jessica Hindlian, respectively, delve into what’s required for cross-platform TV measurement and advanced TV advertising to better serve marketers’ needs.

Blog
13
December 8, 2021

Change Happens Slowly, Until it Doesn’t

2021 year has been a year of major transformation and innovation within the TV ecosystem. Here's a look back at some of the year's biggest trends.

Blog
2022 trends, currency, currencies, ad tech, tv advertising, converged tv, cross-platform, measurement, attribution, identity, audience, incremental reach, streaming
13
December 13, 2021

2022 Outlook: What’s Next for Cross-Platform TV’s Evolution

Check out the key trends that TVSquared expects to define the converged TV industry in 2022.

Blog
measurement, tv advertising, adimpact, cross-platform TV, political, political ad spend, tv ad spend, streaming, converged tv
12
November 30, 2021

The Revolution Will Be Televised: Maximizing Political TV Ad Spend

AdImpact's Kyle Roberts and TVSquared's Bob Ivins explain how political TV advertisers can maximize their ad spend in 2022.

Blog
11
November 29, 2021

Finding Clarity in a TV Era of Overwhelming Choices

The myriad of choices currently facing the TV ecosystem don't have to be overwhelming. Read on to learn why. Spoiler: always-on, accurate data capabilities are key.

Blog
digital, Facebook, ADvantage XP, measurement, currency, cross-platform TV, converged TV, TV advertising, ad tech
9
November 17, 2021

More Brands Are Pivoting to TV - What Took So Long?

Brands are increasingly moving money away from digital and toward TV, taking advantage of TV's heightened data, targeting and measurement capabilities.

Blog
AWNY, Advertising week, measurement, currency, tv advertising
8
November 12, 2021

Empowering the Future of the TV Data Ecosystem

TVSquared's CSO, Bob Ivins, breaks down why a strong data ecosystem is so integral to the future of TV—and what needs to happen for it to thrive.

Blog
IAB, IAB Brand Disruption Summit, Drizly, dtc, Papa John's, food delivery, legacy brands, tv advertising, converged tv, measurement, currency
7
November 10, 2021

IAB Brand Disruption ‘21: Revolution in the Age of Converged TV

Check out our recap of the “New Media Experiences and Insights (Reaching the Unreachables)” block during IAB’s Brand Disruption Summit 2021, which delved into the opportunities and challenges surrounding converged TV for both digitally native and legacy brands.

Blog
awny, advertising week, advertising week ny, converged tv, measurement, currency, currencies, industry trends, thought leadership, cross-platform measurement, ad tech, streaming, data
5
October 26, 2021

Advertising Week 2021: The Power of Converged TV Measurement

TVSquared sponsored Advertising Week 2021's Converged TV Measurement Track. Here’s a look back at a few of the main themes woven throughout the day's sessions.

Blog
travel, tv advertising, UK, Europe, COVID-19, data insights, traveling, UK travel
4
October 27, 2021

The UK Travel Industry Continues on the Road to Recovery

Learn how COVID-19 impacted UK travel advertisers' TV strategies since early 2020.

Blog
TV advertising, targeting audiences, AdTech, measurement, TV industry, fragmentation
September 15, 2021
August 30, 2021

“Defragging” the TV Industry

Learn why the TV advertising industry is in need of a defragmentation process in order to run more efficiently and faster.

Presses
Press Releases
political, politics
September 15, 2021
August 18, 2021

TVSquared Partners with AdImpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming

TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns

Blog
Data Insights, Advertising Strategies, CTV, AdTech, CTV insights
September 10, 2021
July 1, 2021

The Power Play of Diversifying CTV Strategies Through Publisher & Platform Adoption

Learn how advertisers have embraced experimentation and diversification across CTV platforms over the past 18 months.

Presses
Press Releases
September 10, 2021
June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution with TVSquared & Blockgraph

Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.

Presses
Press Releases
Press Release, TVSquared, TCF, IAB Europe, cross-platform, ott, ctv, measurement, ADvantage, Europe
September 10, 2021
June 14, 2021

TVSquared Joins IAB Europe’s Transparency & Consent Framework

TVSquared extends its commitment to operate to the highest standards of data protection across linear and OTT/CTV measurement.

Blog
TV advertising, Travel, Attribution, COVID19, measurement, AdTech, travel brands, travel advertisers, domestic travel, traveling, summer vacations
September 10, 2021
June 10, 2021

The Travel Resurgence is Here (And Advertisers Need to be Ready)

Find out how cross-platform TV can empower advertisers to take advantage of the increased demand for travel post-lockdowns.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
June 10, 2021

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.

Blog
TV advertising, DTC, Advertising Strategies, DTC brands, reach, frequency
September 10, 2021
April 26, 2021

DTCs Learning from the Masters – Brand Building & Reach

What can DTCs learn from traditional advertisers when it comes to using TV for brand building, reach and frequency? Hint: a lot.

Blog
TV advertising, DTC, OTT, measurement, Streaming, AdTech
September 10, 2021
April 23, 2021

DTCs' TV Revolution & What the “Old Guard” is Learning from It

After a truly unprecedented year, read what DTCs and traditional advertisers have learned from each other about cross-platform TV strategies.

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration, Anne Boleyn
September 10, 2021
March 31, 2021

Women of TVSquared Spotlight: Part 3

In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!

Presses
Press Releases
September 10, 2021
March 30, 2021

AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative's COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History

TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration
September 10, 2021
March 29, 2021

Women of TVSquared Spotlight: Part 2

In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!

Blog
TVSquared, TV measurement, women in tech, IWD2021, Women who Lead, advice, inspiration
September 10, 2021
March 15, 2021

Women of TVSquared Spotlight: Part 1

In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!

Blog
TV advertising, UK, measurement, Oprah Winfrey, Harry and Meghan, Royal Family, Meghan Markle, ITV, Europe, United Kingdom
September 10, 2021
March 12, 2021

Oprah's Harry and Meghan Interview Gains Huge UK Audience for Advertisers

Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?

Blog
TV advertising, OTT, Attribution, measurement, audience, cross-platform, advertising strategies
September 10, 2021
March 2, 2021

Advertisers Need to “Always Be Activating” When it Comes to TV Audiences

TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.

Blog
TV advertising, TVSquared, OTT, Attribution, Advertising Strategies, TV Shows, Ad Spend, measurement, Streaming, audience insights, viewership
September 10, 2021
February 22, 2021

Why TV Advertisers Need to Tune In to Audience Trends to Thrive

Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.

Blog
TV advertising, TVSquared, OTT, UK, CTV, measurement, Streaming, NBCUniversal, Omnicom Media Group, Videoweek, AdTech
September 10, 2021
February 17, 2021

NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?

TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.

Blog
TV advertising, TVSquared, webinar, Jo Kinsella, VAB, measurement, Ad Tech, VAB Inspire, ADvantage XP, cross-platform
September 10, 2021
February 8, 2021

VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared

TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
February 2, 2021

TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.

Blog
TV advertising, effectv, Ad Tech, The Halo Effect, 2021 trends
September 10, 2021
January 26, 2021

Advertisers, Take a Cue from Jack: Be Nimble & Be Quick

Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.

Blog
TV advertising, OTT, Attribution, AVODs, measurement, Tubi, Streaming
September 10, 2021
January 22, 2021

Shaping Your Streaming Strategy, with Tubi and TVSquared

During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.

Blog
TV advertising, TVSquared, Podcast, Jo Kinsella, ANA, bob ivins
September 10, 2021
January 18, 2021

ANA’s Marketing Futures Podcast: TV's Watershed Moment

TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.

Blog
TV advertising, TVSquared, DTC, OTT, measurement, Balsam Hill, Balsam Brands, DTC brands, campaigns
September 10, 2021
December 2, 2020

TVSquared Measures Its One Millionth TV Campaign

TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.

Blog
September 10, 2021
December 2, 2020

TVSquared Celebrates 1 Million TV Campaigns Measured

TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.

Blog
UK, performance, GBBO, Great British Bake Off, measurement, reality TV, United Kingdom, Europe
September 10, 2021
November 25, 2020

The Final "Bake Off" - Indulgent Escapism!

"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!

Blog
TV Shows, GBBO, measurement, The Great British Bake Off, TV ads, UK, United Kingdom, Europe
September 10, 2021
November 6, 2020

"The Great British Bake Off" - Japanese Bakes and Eighties Classics

We're back with the latest insights—and the highest performing TV ads—from the recent episodes of "The Great British Bake Off!"

Blog
TVSquared, addressable TV, OTT, CTV, measurement
September 10, 2021
November 2, 2020

TV Talk: Measure TV How People Watch It

Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital.

Blog
TV Programming, TV, OTT, Attribution, Streaming Services, measurement, Quibi, Streaming Wars, Disney+, Disney Plus, Ad Tech
September 10, 2021
October 28, 2020

In the Modern TV Era, the Power of Choice is King

Quibi shutting down further proves that, in the current TV era, choice is king—and advertisers and media owners alike need to pay attention.

Blog
United Kingdom, Europe, UK
September 10, 2021
October 22, 2020

"The Great British Bake Off" - Everybody's Favorites, Chocolate and Pastry Weeks!

Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!

Blog
addressable TV, OTT, CTV, Addressability, VIZIO, Project OAR
September 10, 2021
October 20, 2020

TV Talk: The Future of TV is Addressable

Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.

Blog
TV measurement, OTT, COVID19, VAB, AVOD, AW2020, Advertising Week, Advertising Week 2020, addressable, Spectrum Reach, Blockgraph
September 10, 2021
October 13, 2020

Advertising Week 2020: The Top 10 Takeaways

Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.

Blog
TV advertising, automotive, Attribution, GBBO, Great British Bake Off, measurement, financial, United Kingdom, Europe, UK
September 10, 2021
October 7, 2020

"The Great British Bake Off" - Reassuringly Familiar

Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.

Blog
OTT, COVID19, CTV, mobile advertising, Adjust
September 10, 2021
September 21, 2020

TV Talk: The Relationship Between OTT and Mobile

This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.

Blog
OTT, Attribution, performance, Emmys 2020, The Good Place, Schitts Creek, Trevor Noah, Emmy winners
September 10, 2021
September 21, 2020

The Emmy for TV Ad Performance Goes To …

Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.

Blog
TVSquared, TVOT, measurement, TVOT LIVE, Platform Featured Content
September 10, 2021
September 14, 2020

TVSquared Wins Most Significant Technology Platform for Measurement & Data

TVSquared won two notable awards during TVOT LIVE! Check out highlights from the virtual ceremony and hear from our President, Jo Kinsella.

Blog
TVSquared, OTT, CTV, effectv, local advertising, TVOT, CIMM
September 10, 2021
September 11, 2020

TVOT Recap: Taming the “Wild West” of TV Attribution

Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.

Blog
TV advertising, Attribution, COVID19, TVOT LIVE, business outcomes
September 10, 2021
September 10, 2020

TVOT Recap: COVID-19’s Impact on the Present (& Future) of TV Advertising

During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.

Blog
TV advertising, OTT, Attribution, COVID19, AVODs, targeting audiences
September 10, 2021
September 2, 2020

AVODs: A Win-Win Scenario?

Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.

Blog
TV advertising, Case study, DTC, OTT, COVID19, Client succss
September 10, 2021
August 28, 2020

Why DTC Brands Are Positioned to Thrive Right Now

Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.

Blog
Insights, Attribution, performance, COVID19, effectv
September 10, 2021
August 18, 2020

TV Drives Performance Amid COVID-19

Find out which brand categories saw the highest rates of TV-attributed response in the wake of COVID-19, according to TVSquared and Effectv's analysis.

Blog
OTT, COVID19, CTV, effectv, local advertising, eicoff
September 10, 2021
August 13, 2020

TV Talk: The Agency of the Future

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape.

Blog
TV advertising, DTC, Attribution, Data Insights, data-driven linear, customer success, direct-to-consumer
September 10, 2021
August 11, 2020

Have You Unlocked the Power of Data-Driven Linear Yet?

Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.

Blog
TV advertising, Attribution, COVID19, effectv, TV drives digital, data-driven, analysis
September 10, 2021
August 10, 2020

Data Drives Powerful Results During a Time of Crisis

TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.

Blog
TV advertising, Attribution, COVID19, effectv, omnichannel, ad buying, TVOT, Sky
September 10, 2021
August 5, 2020

Empowering Advertisers During a Time of Crisis

In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.

Blog
OTT, COVID19, CTV, effectv, local advertising
September 10, 2021
July 31, 2020

TV Talk: The Halo Effect with Effectv

The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.

Blog
TV advertising, Attribution, COVID, effectv, data analysis
September 10, 2021
July 28, 2020

Unpacking the Short-Term and Long-Term Impact of TV

TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.

Blog
TV advertising, Sitcoms, Attribution, performance, COVID, Frasier, Peacock, NBCU, Ad Spend, Frasier TV, Frasier Crane, Niles Crane, Niles and Daphne
September 10, 2021
July 23, 2020

What TV Advertisers Can Learn From “Frasier”

Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.

Blog
OTT, ebook, COVID19, CTV, effectv, digital advertising, coronavirus
September 10, 2021
July 17, 2020

TV Drives Digital: Creatives and Consistency

TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.

Blog
OTT, CTV, local advertising, Hudson MX
September 10, 2021
July 10, 2020

TV Talk: Disrupting the Old Guard with Hudson MX

Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.

Blog
OTT, CTV, COVID, parsley box, United Kingdom, UK, Europe
September 10, 2021
July 1, 2020

TV Talk: Thinking Outside the Parsley Box

TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.

Blog
DTC, OTT, CTV, squadron
September 10, 2021
June 26, 2020

TV Talk: The Anti-Strategy Approach, with Squadron Venture Media

James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.

Blog
webinar, Attribution, Data Insights, performance, COVID, Inscape
September 10, 2021
June 23, 2020

Are You Unlocking the Power of Data-Driven Linear TV?

Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.

Blog
OTT, CTV, election, effectv
September 10, 2021
June 22, 2020

TV Talk: Let's Get Political, with Effectv's Dan Sinagoga

Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.

Blog
DTC, Data Insights, COVID19, COVID, D2C
September 10, 2021
June 15, 2020

How Are DTC Brands Adjusting to a Global Crisis?

New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.

Blog
OTT, COVID19, CTV, IAB, Working from Home
September 10, 2021
June 12, 2020

TV Talk: The Swivel Chair Pivot, with IAB's Sheryl Goldstein

On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.

Blog
OTT, ebook, industry insights
September 10, 2021
June 9, 2020

The Biggest Misconceptions Surrounding OTT

What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.

Blog
OTT, CTV, MediaMath
September 10, 2021
June 5, 2020

TV Talk: CTV's Path to Maturity, with MediaMath's Jeremy Steinberg

Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.

Blog
OTT, ebook
September 10, 2021
June 2, 2020

Real-World Insights on Maximizing OTT

We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.

Blog
TV advertising, UK, Podcast, COVID19, United Kingdom, Europe
September 10, 2021
June 1, 2020

TV Talk: The UK Landscape, with Stuart Smith

Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.

Blog
Sitcoms, TV Programming, Political Advertising, COVID19, Local News
September 10, 2021
May 26, 2020

Why We Turn to TV During Stressful Times

Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.

Blog
OTT, Streaming Services
September 10, 2021
May 18, 2020

It’s All Streams to Me: Understanding OTT Services

We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.

Blog
OTT, AI, Marketing Architects
September 10, 2021
May 15, 2020

TV Talk: Mixing Art and Science, with Marketing Architects

Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.

Blog
upfronts, Attribution, COVID19, Podcast, Jo Kinsella, esports
September 10, 2021
May 8, 2020

TV Talk: Goodbye to the Dog and Pony Show, with Brad Adgate

Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.

Blog
OTT, COVID19, Diversity
September 10, 2021
May 1, 2020

TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion

In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.

Blog
upfronts, COVID19, performance, video analysis, TV Shows
September 10, 2021
April 29, 2020

Ratings vs. Performance & the Changing Face of the TV Upfronts

Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?

Blog
OTT, COVID19
September 10, 2021
April 28, 2020

TV Talk: The "Attention Stack" and What Data-Driven Really Means

In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.

Blog
OTT, COVID19
September 10, 2021
April 24, 2020

TV Talk: Home Sweet Home Office, with Effectv’s Andrea Zapata

In our third episode of TV Talk, Jo Kinsella chats with Effectv's Andrea Zapata about striking a new work-life balance while working from home.

Blog
OTT, ebook, Attribution
September 10, 2021
April 23, 2020

Busting the Most Common OTT Myths—Part 2

In part two of our blog series, we examine the truth behind a few more of the most common myths surrounding OTT advertising.

Blog
Podcast, Jo Kinsella, TV Talk, VAB
September 10, 2021
April 20, 2020

TV Talk with Jo Kinsella: Staying Relevant During a Global Crisis, with VAB’s Danielle DeLauro

In our second TV Talk episode, Jo Kinsella sits down with Danielle DeLauro, EVP at the VAB, to discuss TV advertising for brands in the time of COVD-19.

Blog
Attribution, COVID19, Podcast, Jo Kinsella
September 10, 2021
April 16, 2020

TV Talk with Jo Kinsella: Preparation, Not Hibernation

TVSquared’s new podcast, TV Talk with Jo Kinsella, tackles the latest news and insights from innovative leaders across the evolving TV industry.

Blog
OTT, ebook, Advertising Strategies
September 10, 2021
April 13, 2020

Busting the Most Common OTT Myths: Part 1

As OTT continues to grow, a great deal of confusion around it remains. TVSquared examines the truth behind some of the most common OTT myths.

Blog
Data Insights, Attribution, COVID19, Podcast
September 10, 2021
April 8, 2020

"Televisionation": Why Attribution is Even More Essential Now

In a new interview for the "Televisionation" podcast, TVSquared’s President, Jo Kinsella, discussed how COVID-19 is impacting TV advertisers.

Blog
TVSquared, audience, COVID19
September 10, 2021
April 2, 2020

Advertisers, Do You Really Know Where Your Audiences Are?

If ever there was a time to know your audience at a granular level – across linear and digital TV – it’s right now.

Blog
proof of performance, TV attribution, COVID19
September 10, 2021
March 31, 2020

Turbulent Transformation: Kickstarting a New Era of TV Attribution

When budgets are tight, knowing what works matters more than ever. Data and analytics for proof of performance can will no longer be a “nice to have."

Blog
TV advertising, Attribution, COVID19, performance
September 10, 2021
March 26, 2020

Attribution in the Time of COVID-19

As the leader in global TV attribution, TVSquared has a unique view on how COVID-19 is impacting advertising across the world. Here are the latest insights.

Blog
TVSquared, privacy, data security
September 10, 2021
March 25, 2020

TVSquared Is Already Prepared for the New World of Data Privacy

For TVSquared, privacy is not about checking a box. Rather, it’s part of our DNA.

Blog
TV, Data Insights, Attribution, 2020 trends
September 10, 2021
March 17, 2020

Why 2020 Is the Year of the Data Wake-Up Call

2020 will be marked by a data “wake-up call”—with advertisers focusing less on acquiring data and more on generating insights with the data they have.

Blog
webinars, Performance Insights, OTT, Attribution
September 10, 2021
March 13, 2020

How to Navigate OTT (Without Taking on Water)

In TVSquared's on-demand webinar, our Head of Customer Success, Callum Guthrie, addresses tangible strategies for maximizing the value of OTT.

Blog
TV advertising, OTT, Attribution, 2020 trends
September 10, 2021
March 10, 2020

OTT Advertising: It’s Not One Size Fits All

It's important for TV advertisers to note that OTT is not one size fits all. Here's why ...

Blog
Industry News, DTC
September 10, 2021
March 9, 2020

A Closer Look at DTC Brands’ Growth

Direct-to-consumer (DTC) brands are taking the world by storm. TVSquared explores the latest industry insights on this ever-growing ad category.

Blog
TV, 2020 trends
September 10, 2021
February 25, 2020

Don’t Overlook These TV Ad Trends

Check out these five trends to keep in mind while planning, executing and measuring TV advertising campaigns throughout 2020 (and beyond).

Blog
Sitcoms, Data Insights, Friends Infographic, Friends
September 10, 2021
February 24, 2020

Friends: The One with the TV Performance Insights

How well does "Friends" drive response for TV advertisers? TVSquared analyzed data from brands that aired spots during this iconic sitcom to find out.

Blog
TVSquared, Australia, infographic
September 10, 2021
February 21, 2020

Analyzing Australian TV Ad Performance

TVSquared examined a year’s worth of cost, response and audience data from Australian TV advertisers to find the best performing TV buy elements.

Blog
Events, Attribution
September 10, 2021
February 13, 2020

VAB IMPACT: A Fresh Look at Attribution

At VAB's Video Leadership Summit, industry leaders offered their insights on the current state of attribution throughout the dynamic TV landscape.