IAB Brand Disruption ‘21: Revolution in the Age of Converged TV

TVSquared is joined by Drizly and Papa John’s for a discussion on how brands can get the most out of their converged TV campaigns.

The “New Media Experiences and Insights (Reaching the Unreachables)” block, sponsored by TVSquared, delved into the opportunities and challenges surrounding converged TV for both digitally native and legacy brands.

TVSquared’s Jo Kinsella kicked things off, explaining how advertisers’ heightened demand for transparent, reliable data and measurement tools has forced the ecosystem to evolve faster than it has in decades and how accurate measurement capabilities can empower brands to engage with responsive consumers, sell more and, in turn, invest more in TV—allowing all sides of the trade to win.

Drizly’s Peter Tardif and Papa Johns’ Jeff Hagen also joined Jo to discuss how brands have been reevaluating their advertising strategies amidst TV’s revolution.

Contact us to learn more.