As advertisers dive deeper into available data and explore a wide range of advertising platforms, the industry needs a new approach to TV measurement.
Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media, about TV's warp-speed acceleration - with transparent, cross-platform measurement and automation at scale, common mistakes and misperceptions around TV measurement and how to solve them, as well as best practices for data-driven TV campaigns that both reach and promote engagement with audiences across linear and OTT.
