Advance your Insights with ADvantage XP

ADvantage XP delivers the most complete coverage of the converged TV universe, providing measurement, outcomes and audience insights across channels, platforms and screens. Leverage actionable, always-on, revenue-generating intel and optimization opportunities –
in a single platform.

Cross-Platform, Cross-Channel, Cross-Screen

Cross-Channel

Track, manage and analyze impression-level measurement and performance of TV ads delivered across premium video content – from linear to streaming channels, including traditional, programmatic and addressable inventory.

Cross-Platform

Solve fragmentation with a single measurement solution that covers publishers, platforms and networks, delivering impression-based metrics for ad delivery, audience and specific KPIs, from sales and brand lift to online and offline outcomes.

Cross-Screen

Leverage privacy-safe, secure and compliant household-graph technology to track and measure premium video ads delivered across live and time-shifted TV viewing and on every screen – from smart TVs to laptops and mobile devices.

The ADvantage XP Advantage

Always On, Always

Continuously refreshed for the latest campaign updates, always-on access enables real-time performance insights that inform in-flight and future TV optimizations and strategies.

Pinpoint Precision

With granular insights and greater accuracy across all campaign dimensions, understand TV’s effectiveness by channel, daypart, creative, audience intel and more.

Superior Scale

Integrations with all major publishers, platforms and adtech companies allow you to measure the unparalleled scale of TV with complete accountability and transparency.

Cross-Platform Clarity

Leverage a simple, unified view that solves for fragmentation and delivers a single source of truth for converged TV, informing optimal media mixes and maximizing audience activations.

5,000+

TV campaigns
per week

75+

countries

1,000+

platform users

6,000+

active advertisers

Platform Deep Dive

Measure Converged TV

Cross-platform measurement built to deliver
census-level insights for reach, frequency and incremental reach.
  • Impression-delivery across channels and audience
  • Most accurate reach and frequency metrics
  • Optimal reach and frequency for greatest efficiency
  • Incremental reach across streaming platforms and beyond linear

Quantify TV Impact and Business Outcomes

Measure the immediate and longer-term impact of converged TV campaigns with full-funnel analytics and rapid speed to insight.
  • Proof of performance for all streaming advertisers
  • Online and offline outcomes tie TV ads directly to the campaign KPIs  that matter most to you and your advertisers
  • Granular TV ad performance by network, platform, program, day, daypart and creative

Inform Activation with Audience Analytics

Link authenticated household-level viewing data along the customer journey for advanced audience analytics that inform activation.
  • 1st and 3rd party data tied to every ad exposure, audience and household for complete identity resolution
  • Audience measurement for reach, frequency, response and targeting accuracy
  • Campaign optimizations and activation opportunities for high value audience segments

Inform Activation with Audience Analytics

Link authenticated household-level viewing data along the customer journey for advanced audience analytics that inform activation.
  • 1st and 3rd party data tied to every ad exposure, audience and household for complete identity resolution
  • Audience measurement for reach, frequency, response and targeting accuracy
  • Campaign optimizations and activation opportunities for high value audience segments

Inform Activation with Audience Analytics

Link authenticated household-level viewing data along the customer journey for advanced audience analytics that inform activation.
  • 1st and 3rd party data tied to every ad exposure, audience and household for complete identity resolution
  • Audience measurement for reach, frequency, response and targeting accuracy
  • Campaign optimizations and activation opportunities for high value audience segments

Inform Activation with Audience Analytics

Link authenticated household-level viewing data along the customer journey for advanced audience analytics that inform activation.
  • 1st and 3rd party data tied to every ad exposure, audience and household for complete identity resolution
  • Audience measurement for reach, frequency, response and targeting accuracy
  • Campaign optimizations and activation opportunities for high value audience segments

Inform Activation with Audience Analytics

Link authenticated household-level viewing data along the customer journey for advanced audience analytics that inform activation.
  • 1st and 3rd party data tied to every ad exposure, audience and household for complete identity resolution
  • Audience measurement for reach, frequency, response and targeting accuracy
  • Campaign optimizations and activation opportunities for high value audience segments
Measure impression delivery with accurate reach and frequency metrics.
Quantify reach extension across platforms and channels, and identify the best avenues for unique reach.
Isolate the impact and observe the lift that ad exposure has on your target audience.
Quantify TV’s impact with the fastest speed to insight and the most flexible offline and online KPIs to measure what matters most.
Identify your strongest audience segments and leverage insights to inform targeting and activation.
Tie TV advertising to business outcomes and prove the impact of your campaign – from immediate response to longer-term brand impact.
Access creative intelligence, including messaging, ad duration and creative delivery, to inform flighting strategy changes.

Results across campaigns, insights across audiences, transparency across platforms

Simple
Onboarding

Built-in workflow automation enables quick and easy set up, simple go-live processes and timely data uploading for rapid speed to insight.

Campaign Management

Track and monitor your campaign from first to last airing, upload creatives and share insights in an easy and intuitive interface.

Advanced
Analysis

Create and customize your own unique dashboards and views to focus on the cross-platform metrics driving your business forward.

Continuous Optimization

Always-on access, combined with results refreshed daily, makes it easy to identify creative, media and audience optimizations.

One Measurement Solution Built for the Entire TV Ecosystem

Brands & Agencies

Power TV media effectiveness, optimize reach and drive business outcomes.
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Networks

Prove the value of linear and streaming inventory and maximize TV revenue.
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Advanced TV

Quantify CTV advertising and measure the incremental reach beyond linear.
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