ADvantage XP delivers the most complete coverage of the converged TV universe, providing measurement, outcomes and audience insights across channels, platforms and screens. Leverage actionable, always-on, revenue-generating intel and optimization opportunities – in a single platform.
Cross-Platform, Cross-Channel, Cross-Screen
Track, manage and analyze impression-level measurement and performance of TV ads delivered across premium video content – from linear to streaming channels, including traditional, programmatic and addressable inventory.
Solve fragmentation with a single measurement solution that covers publishers, platforms and networks, delivering impression-based metrics for ad delivery, audience and specific KPIs, from sales and brand lift to online and offline outcomes.
Leverage privacy-safe, secure and compliant household-graph technology to track and measure premium video ads delivered across live and time-shifted TV viewing and on every screen – from smart TVs to laptops and mobile devices.
The ADvantage XP Advantage
Always On, Always
Continuously refreshed for the latest campaign updates, always-on access enables real-time performance insights that inform in-flight and future TV optimizations and strategies.
With granular insights and greater accuracy across all campaign dimensions, understand TV’s effectiveness by channel, daypart, creative, audience intel and more.
Integrations with all major publishers, platforms and adtech companies allow you to measure the unparalleled scale of TV with complete accountability and transparency.
Leverage a simple, unified view that solves for fragmentation and delivers a single source of truth for converged TV, informing optimal media mixes and maximizing audience activations.