TVSquared’s platform is highly flexible and built to scale, measuring ads delivered via broadcast, cable, local stations and streaming, inclusive of all screens. Powered by modeled and deterministic data sets, such as ACR, set-top-box and smart TV data, ADvantage XP covers measurement and performance insights for linear, CTV and addressable.
Used by thousands of media sellers, the fully automated platform is the only enterprise-scale solution for converged TV, designed to deliver transparent measurement-- from real-time proof of performance to reach, frequency, incremental reach and audience insights.
Being able to directly measure the impact TV has on driving web traffic and the resulting sales will be an immensely powerful tool … Our emerging insights show that there is a 50-100% increase in web visits attributed to TV vs. traditional models.
TVSquared and Effectv analyzed hundreds of U.S. brands to uncover the short- and long-term implications of staying on-air, the impact of COVID-19 across ad categories and the effectiveness of pandemic-related TV creative changes.
Advertisers want one-stop, real-time measurement capabilities from their multiscreen TV campaigns, and through our partnership with Blockgraph and TVSquared, we are able to answer that call for our advertisers across linear and CTV.