Does "Friends" Still Drive Advertiser Response ... 15 Years After It Ended?
With all the buzz around the 25th anniversary of “Friends,” the team at TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers. What we found surprised us all...
“Friends” had some of the highest TV-driven response rates we’ve ever seen.
74% higher performance vs. other syndicated sitcoms
