Direct-to-consumer (DTC) brands have transformed the way people think about, research and buy everyday purchases. While they initially made names for themselves with online marketing efforts, DTC brands have become one of the fastest growing groups of TV advertisers.
While they are aware of TV’s unparalleled reach, these brands are migrating to TV for more than just a massive audience. TV has evolved into a performance-marketing channel—one that can be continuously measured and optimized in real time. DTC brands live, eat and breathe real-time data for every key aspect of their business, so TV now makes sense for both reach and performance.
Since retail has become one of this ever-growing industry’s most prominent verticals, TVSquared examined multiple U.S.-based DTC retail brands to identify the best and worst performing TV inventory and offer advice for how to execute even more effective campaigns.