eBook: Driving DTC Forward: TV Insights for an Unprecedented Year
DTCs Embrace the Power of Cross-Platform TV Advertising
While 2020 was a challenging year full of unknowns, many DTC brands didn’t just survive, they thrived. DTCs took advantage of the rise in viewership, increased streaming and the industry’s concerted effort to make TV more measurable, targetable and optimizable.
With DTCs investing heavily in cross-platform TV advertising throughout 2020, TVSquared analyzed billions of impressions and millions of TV spots to uncover insights into impression delivery and performance by genre, creative, day of week and daypart.