Currency-grade ad serving data, combined with direct relationships and certifications across over 1000+ publishers creates a measurement “super power”, with a converged TV solution that sees every impression and creative delivered across platforms, including walled gardens.
A View of the Total TV Media Universe
Supported by direct-from-the source ad serving impression data, proprietary ACR technology, and integrations with OEMs, MVPDs, and 3rd party data providers, we are connecting fragmented TV audiences and establishing the most complete, unified view of linear and CTV advertising.
TV ad impressions daily
streaming publishers & platforms
Data That Has You Covered
With a diversified dataset, we measure TV advertising across platforms, including walled gardens, and cover ads distributed on local and national broadcast and cable networks, to MVPD platforms that span cable and satellite, and OTT/CTV via vMVPDs, the flixes, DSPs/SSPs and TV aggregators and station groups.
OTT/CTV Ad Impressions
Smart TV/ OEM Data
Automatic Content Recognition (ACR)
Third-Party Audiences & Outcomes
We are uniquely positioned with 1-to-1 deterministic matching and a sophisticated modeling approach.
This gives us universal coverage of impressions and outcomes matched to 80 million U.S. households and 150 million globally, processing more than 25 billion ad impressions each month.
Fully privacy-compliant, including meeting GDPR and CCPA regulations, we stay in lock step with changes in consumer privacy protections, while remaining focused on evolving our multi-ID strategy that easily and safely integrates across any preferred client ID solution.
Our position at the center of the converged TV universe makes cross-platform measurement easy for everyone.
One Measurement Solution Built for the Entire TV Ecosystem
Brands & Agencies
Power TV media effectiveness, optimize reach and drive business outcomes.