With integrations across smart TV/OEMs, MVPDs, premium publishers, DSPs and audience partners, TVSquared has curated the highest quality dataset for identity-enabled TV ad measurement and attribution.
As a result, data points are amassed across the ecosystem, solving for fragmentation, while delivering always-on TV measurement and outcomes, including reach, frequency, incremental reach, proof of performance and audience insights.
TVSquared is uniquely positioned with 1-to-1 deterministic matching and a sophisticated modeling approach.
This gives us universal coverage of impressions and outcomes matched to 80 million U.S. households and 150 million globally, processing more than 25 billion ad impressions each month.
Fully privacy-compliant, including meeting GDPR and CCPA regulations, TVSquared stays in lock step with changes in consumer privacy protections, while remaining focused on evolving our multi-ID strategy that easily and safely integrates across any preferred client ID solution.
