Data That Counts

Currency-grade ad serving data, combined with direct relationships and certifications across over 1000+ publishers creates a measurement “super power”, with a converged TV solution that sees every impression and creative delivered across platforms, including walled gardens.

A View of the Total TV Media Universe

Supported by direct-from-the source ad serving impression data, proprietary ACR technology, and integrations with OEMs, MVPDs, and 3rd party data providers, we are connecting fragmented TV audiences and establishing the most complete, unified view of linear and CTV advertising.

150M

households
globally

50M

linear
households

1B

TV ad impressions daily

1K+

streaming publishers & platforms

Data That Has You Covered

With a diversified dataset, we measure TV advertising across platforms, including walled gardens, and cover ads distributed on local and national broadcast and cable networks, to MVPD platforms that span cable and satellite, and OTT/CTV via vMVPDs, the flixes, DSPs/SSPs and TV aggregators and station groups.

Set-Top-Box
Data

OTT/CTV
Ad Impressions

Smart TV/
OEM Data

Automatic Content Recognition (ACR)

First-Party
Audiences

Third-Party Audiences
& Outcomes

Scale

Trust

Collaboration

Automation

We are uniquely positioned with 1-to-1 deterministic matching and a sophisticated modeling approach.

This gives us universal coverage of impressions and outcomes matched to 80 million U.S. households and 150 million globally, processing more than 25 billion ad impressions each month.

Fully privacy-compliant, including meeting GDPR and CCPA regulations, we stay in lock step with changes in consumer privacy protections, while remaining focused on evolving our multi-ID strategy that easily and safely integrates across any preferred client ID solution.

Our position at the center of the converged TV universe makes cross-platform measurement easy for everyone.

One Measurement Solution Built for the Entire TV Ecosystem

Brands & Agencies

Power TV media effectiveness, optimize reach and drive business outcomes.
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Networks

Prove the value of linear and streaming inventory and maximize TV revenue.
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Advanced TV

Quantify CTV advertising and measure the incremental reach beyond linear.
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