TVSquared’s open-architected, flexible data framework scales efficiently, enabling us to process all types of first- and third-party data sources to achieve census-level TV measurement for linear and streaming — connecting impressions, outcomes and audiences.
A View of the Total TV Media Universe
With integrations across smart TV/OEMs, MVPDs, premium publishers, DSPs and audience partners, TVSquared has curated the highest quality dataset for identity-enabled TV ad measurement and attribution.
As a result, data points are amassed across the ecosystem, solving for fragmentation, while delivering always-on TV measurement and outcomes, including reach, frequency, incremental reach, proof of performance and audience insights.
monthly ad impressions
streaming publishers & platforms
Data That Has You Covered
Built to be data agnostic and highly automated, TVSquared ingests and seamlessly processes impression-level viewing, ad occurrence and first- and third-party audience and outcome data, including online and offline sales, in-store and physical location visits and web/app activity.
TVSquared’s diversified dataset enables measurement of advertising across local and national TV broadcast and cable networks, MVPD platforms that span cable and satellite, and OTT/CTV initiatives that cover vMVPDs, the flixes, DSPs/SSPs and TV aggregators and station groups.
OTT/CTV Ad Impressions
Smart TV/ OEM Data
Automatic Content Recognition (ACR)
Third-Party Audiences & Outcomes
TVSquared is uniquely positioned with 1-to-1 deterministic matching and a sophisticated modeling approach.
This gives us universal coverage of impressions and outcomes matched to 80 million U.S. households and 150 million globally, processing more than 25 billion ad impressions each month.
Fully privacy-compliant, including meeting GDPR and CCPA regulations, TVSquared stays in lock step with changes in consumer privacy protections, while remaining focused on evolving our multi-ID strategy that easily and safely integrates across any preferred client ID solution.
Our position at the center of the converged TV universe makes cross-platform measurement easy for everyone.
One Measurement Solution Built for the Entire TV Ecosystem
Brands & Agencies
Power TV media effectiveness, optimize reach and drive business outcomes.