Data That Counts

TVSquared’s open-architected, flexible data framework scales efficiently, enabling us to process all types of first- and third-party data sources to achieve census-level TV measurement for linear and streaming — connecting impressions, outcomes and audiences.

A View of the Total TV Media Universe

With integrations across smart TV/OEMs, MVPDs, premium publishers, DSPs and audience partners, TVSquared has curated the highest quality dataset for identity-enabled TV ad measurement and attribution.

As a result, data points are amassed across the ecosystem, solving for fragmentation, while delivering always-on TV measurement and outcomes, including reach, frequency, incremental reach, proof of performance and audience insights.

150M

households
globally

50M

linear
households

25B+

monthly ad
impressions

70+

streaming publishers & platforms

Data That Has You Covered

Built to be data agnostic and highly automated, TVSquared ingests and seamlessly processes impression-level viewing, ad occurrence and first- and third-party audience and outcome data, including online and offline sales, in-store and physical location visits and web/app activity.

TVSquared’s diversified dataset enables measurement of advertising across local and national TV broadcast and cable networks, MVPD platforms that span cable and satellite, and OTT/CTV initiatives that cover vMVPDs, the flixes, DSPs/SSPs and TV aggregators and station groups.

Set-Top-Box
Data

OTT/CTV
Ad Impressions

Smart TV/
OEM Data

Automatic Content Recognition (ACR)

First-Party
Audiences

Third-Party Audiences
& Outcomes

Scale

Trust

Collaboration

Automation

TVSquared is uniquely positioned with 1-to-1 deterministic matching and a sophisticated modeling approach.

This gives us universal coverage of impressions and outcomes matched to 80 million U.S. households and 150 million globally, processing more than 25 billion ad impressions each month.

Fully privacy-compliant, including meeting GDPR and CCPA regulations, TVSquared stays  in lock step with changes in consumer privacy protections, while remaining focused on evolving our multi-ID strategy that easily and safely integrates across any preferred client ID solution.

Our position at the center of the converged TV universe makes cross-platform measurement easy for everyone.

One Measurement Solution Built for the Entire TV Ecosystem

Brands & Agencies

Power TV media effectiveness, optimize reach and drive business outcomes.
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Networks

Prove the value of linear and streaming inventory and maximize TV revenue.
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Advanced TV

Quantify CTV advertising and measure the incremental reach beyond linear.
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