In a new report, TVSquared and Effectv released key findings on how TV is impacting digital during COVID-19. As the analysis demonstrates, TV campaigns can create valuable opportunities for advertisers to reach consumers and drive response. By employing audience-based TV advertising strategies to maximize this impact, advertisers can harness data insights to drive optimal reach and frequency, driving incremental traffic to their apps and websites.
Now, during a time without major tentpole events (including sports) and featuring less programming-adjacent sponsorship opportunities, this is particularly relevant. With TV viewership up across platforms—fragmented across a larger set of networks and programs—using data insights to find and track viewing habits is vital.
By analyzing 500+ ad campaigns for the report, TVSquared and Effect found that broader reach campaigns, running across a larger number of networks, have a positive impact on website visits.Here’s what a closer look at the analysis reveals:
Download TVSquared and Effectv’s new eBook, “The Halo Effect: TV Drives Digital,” here for the full insights.