The breadth and scale of TVSquared’s measurement and attribution is unmatched, proving the value of audiences and inventory in a highly fragmented, competitive market. With 70+ direct publisher integrations and real-time impression tracking across 20+ ad servers, TVSquared captures ads delivered across all OTT-enabled platforms on every device.
Fully automated and built to scale, ADvantage XP measures all OTT buys, including targeted CTV campaigns with direct streaming platforms and publishers, programmatic buys via DSPs and SSPs, and addressable investments across content distributors.
TVSquared delivers quick and reliable measurement for linear and OTT campaigns so that we can understand our reach and frequency and tie TV directly to business outcomes, including online sales.
By working with TVSquared and Tubi on its first CTV campaign, Winn-Dixie optimized its buys, with the result being 79% of households reached incremental to linear inventory.
Partnering with TVSquared, we are empowering advertisers globally to measure the unparalleled scale of CTV with the same speed, flexibility and transparency of other traditional digital channels.