The breadth and scale of our measurement platform is unmatched, proving the value of TV audiences and inventory in a highly fragmented, competitive market.
Fully automated and built to scale, the automated platform measures all OTT buys, including targeted CTV campaigns with direct platforms and publishers, programmatic buys via DSPs and SSPs, and addressable investments across content distributors, delivering unique and unduplicated reach, frequency metrics and outcomes to streaming partners.
TVSquared delivers quick and reliable measurement for linear and OTT campaigns so that we can understand our reach and frequency and tie TV directly to business outcomes, including online sales.
By working with TVSquared and Tubi on its first CTV campaign, Winn-Dixie optimized its buys, with the result being 79% of households reached incremental to linear inventory.
Partnering with TVSquared, we are empowering advertisers globally to measure the unparalleled scale of CTV with the same speed, flexibility and transparency of other traditional digital channels.