Now more than ever, advertisers need a comprehensive view of audiences and independent, real-time TV ad measurement across devices and platforms. With TVSquared, now part of Innovid, we are excited to introduce InnovidXP, a global measurement platform built for converged TV – automatically counting and attributing audience reach and outcomes at scale, across every platform, including walled gardens.
The time to re-imagine TV measurement is now.
Our breadth and scale within the TV ecosystem enables us to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, InnovidXP leverages currency-grade data sets that power identity-enabled TV measurement and attribution–delivering actionable, real-time insights for reach, frequency, unique and unduplicated reach, and online and offline outcomes.
Currency-grade ad serving data, combined with direct relationships and certifications across over 1000+ publishers creates a measurement “super power”, with a converged TV solution that sees every impression and creative delivered across platforms, including walled gardens.
Supported by direct-from-the source ad serving impression data, proprietary ACR technology, and integrations with OEMs, MVPDs, and 3rd party data providers, we are connecting fragmented TV audiences and establishing the most complete, unified view of linear and CTV advertising.
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Innovid (NYSE: CTV) announces the launch of its TV measurement platform for converged TV, InnovidXP.
With the TVSquared by Innovid platform, AdImpact advertisers get real-time insights on reach, frequency, incremental reach and outcomes.
Leveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.
TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.
Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video.