TVSquared’s breadth and scale within the TV ecosystem enables it to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, TVSquared's ADvantage XP platform leverages currency-grade data sets that power identity-enabled TV measurement and attribution.
Direct relationships and industry-wide integrations give TVSquared a competitive edge on converged TV coverage, with access to linear and streaming delivered across all devices and content distributors.
Supported by proprietary ACR technology and integrations with OEMs, MVPDs, data providers, 70+ publishers and 20+ ad servers, TVSquared enables complete cross-channel, cross-platform and cross-device TV ad measurement and attribution.
With built-in identity resolution, advertisers get a true, unduplicated view of audiences that is driven by
privacy-safe first- and third-party data collaboration.
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Together, TVSquared and Innovid provide an unprecedented view of advertising and audiences across the linear, CTV and digital video marketplaces.
Leveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.
Innovid has completed its acquisition of TVSquared creating an independent, currency-grade standard for cross-platform TV measurement
TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.
TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.
Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video.