Measure TV How People Watch It

TVSquared is the largest global measurement and attribution platform for linear, CTV and addressable TV

The Single Source of Truth for Converged TV is Here.

TVSquared measures and attributes the effectiveness of linear, CTV and addressable, delivering census-level analytics for thousands of advertisers across more than 75 countries. Working with the buy- and sell-sides, TVSquared’s always-on platform processes billions of ad impressions, connecting viewership and ad occurrence data, at scale, to generate reach and frequency, incremental reach, online and offline outcomes and audience insights.

Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it — across platforms and screens.

Linear, CTV & Addressable TV Measurement for Everyone, Everywhere

Brands & Agencies

Power TV media effectiveness, optimize reach and drive business outcomes.

Networks

Prove the value of linear and streaming inventory and maximize TV revenue.

Advanced TV

Quantify CTV advertising and measure the incremental reach beyond linear.

The Next Generation of TV Currency

Transparency & Measurement for All

TVSquared’s breadth and scale within the TV ecosystem enables it to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, TVSquared's ADvantage XP platform leverages currency-grade data sets that power identity-enabled TV measurement and attribution.

A View of the Total TV Media Universe

Converged TV Coverage:
Any Audience, Any Platform

Direct relationships and industry-wide integrations give TVSquared a competitive edge on converged TV coverage, with access to linear and streaming delivered across all devices and content distributors.

Supported by proprietary ACR technology and integrations with OEMs, MVPDs, data providers, 70+ publishers and 20+ ad servers, TVSquared enables complete cross-channel, cross-platform and cross-device TV ad measurement and attribution.

With built-in identity resolution, advertisers get a true, unduplicated view of audiences that is driven by
privacy-safe first- and third-party data collaboration.

The State of
Converged TV:

A Look at Global Trends & Adoption

Industry-first study on converged TV sheds light on need for new currencies & holistic cross-platform measurement.
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Clients & Partners

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Insights

Access the latest and greatest industry insights, case studies and discussions.

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Case Studies
September 16, 2021

Case Study: Winn-Dixie Uses OTT to Extend Audience Reach Beyond Linear

Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.

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Presses
Press Releases
September 15, 2021
August 18, 2021

TVSquared Partners with AdImpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming

TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns

Blog
converged tv, tv advertising, tv measurement, audience, cross-platform, report, press release, global insights, advantage
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October 13, 2021
October 13, 2021

Industry-First Study on Converged TV Sheds Light on Need  for New Currencies & Holistic Cross-Platform Measurement 

Study finds that buyers are approaching linear and streaming in similar ways, and that converged TV is putting a spotlight on the need for new currencies and holistic, cross-platform measurement. 

Blog
October 14, 2021

Australia: Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience

Industry-first report looks at converged TV adoption and trends across Australia

Blog
October 14, 2021

UK: Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience  

Report looks at converged TV adoption and trends across the UK

Blog
October 14, 2021

Germany: Converged TV Study Uncovers Need  to Move Past Legacy Approaches to Reach Total TV Audience  

Report looks at converged TV adoption and trends across Germany

Measure TV How
People Watch It

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