TVSquared measures and attributes the effectiveness of linear, CTV and addressable, delivering census-level analytics for thousands of advertisers across more than 75 countries. Working with the buy- and sell-sides, TVSquared’s always-on platform processes billions of ad impressions, connecting viewership and ad occurrence data, at scale, to generate reach and frequency, incremental reach, online and offline outcomes and audience insights.
Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it — across platforms and screens.
TVSquared’s breadth and scale within the TV ecosystem enables it to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, TVSquared's ADvantage XP platform leverages currency-grade data sets that power identity-enabled TV measurement and attribution.
Direct relationships and industry-wide integrations give TVSquared a competitive edge on converged TV coverage, with access to linear and streaming delivered across all devices and content distributors.
Supported by proprietary ACR technology and integrations with OEMs, MVPDs, data providers, 70+ publishers and 20+ ad servers, TVSquared enables complete cross-channel, cross-platform and cross-device TV ad measurement and attribution.
With built-in identity resolution, advertisers get a true, unduplicated view of audiences that is driven by
privacy-safe first- and third-party data collaboration.
Access the latest and greatest industry insights, case studies and discussions.
TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.
Report looks at converged TV adoption and trends across Germany.
Report looks at converged TV adoption and trends across the UK.
TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.
Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video.
Discover how a fast-growing fitness advertiser's converged TV strategy led to incremental reach and game-changing response.