TVSquared’s breadth and scale within the TV ecosystem enables it to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, TVSquared's ADvantage XP platform leverages currency-grade data sets that power identity-enabled TV measurement and attribution.
Direct relationships and industry-wide integrations give TVSquared a competitive edge on converged TV coverage, with access to linear and streaming delivered across all devices and content distributors.
Supported by proprietary ACR technology and integrations with OEMs, MVPDs, data providers, 70+ publishers and 20+ ad servers, TVSquared enables complete cross-channel, cross-platform and cross-device TV ad measurement and attribution.
With built-in identity resolution, advertisers get a true, unduplicated view of audiences that is driven by
privacy-safe first- and third-party data collaboration.
Access the latest and greatest industry insights, case studies and discussions.
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TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns
Read how Winn-Dixie worked with TVSquared and Tubi to optimize its CTV buys, with the result being 79% of households reached incremental to linear inventory.
Hear from TVSquared and fellow industry leaders about the current state of the OTT marketplace and how to drive the future of streaming success.