Innovid Acquires TVSquared, Powering Independent Measurement Across TV, CTV & Digital

The Measurement Platform Built for Converged TV

Now more than ever, advertisers need a comprehensive view of audiences and independent, real-time TV ad measurement across devices and platforms. With TVSquared, now part of Innovid, we are excited to introduce InnovidXP,  a global measurement platform built for converged TV – automatically counting and attributing audience reach and outcomes at scale, across every platform, including walled gardens.

The time to re-imagine TV measurement is now.

Linear, CTV & Addressable TV Measurement for Everyone, Everywhere

Brands & Agencies

Power TV media effectiveness, optimize reach and drive business outcomes.

Networks

Prove the value of linear and streaming inventory and maximize TV revenue.

Advanced TV

Quantify CTV advertising and measure the incremental reach beyond linear.

Introducing InnovidXP

Cross-Platform TV Measurement for All

Our breadth and scale within the TV ecosystem enables us to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, InnovidXP leverages currency-grade data sets that power identity-enabled TV measurement and attribution–delivering actionable, real-time insights for reach, frequency, unique and unduplicated reach, and online and offline outcomes.

A View of the Total TV Media Universe

Converged TV Coverage:
Any Audience, Any Platform

Currency-grade ad serving data, combined with direct relationships and certifications across over 1000+ publishers creates a measurement “super power”, with a converged TV solution that sees every impression and creative delivered across platforms, including walled gardens.

Supported by direct-from-the source ad serving impression data, proprietary ACR technology, and integrations with OEMs, MVPDs, and 3rd party data providers, we are connecting fragmented TV audiences and establishing the most complete, unified view of linear and CTV advertising.


Introducing InnovidXP:

The Measurement Platform Built for Converged TV

With over one billion TV video impressions processed daily and delivered to 95+ million households, InnovidXP measures every impression and every creative delivered to every household – automatically counting and attributing linear and CTV advertising across platforms, including walled gardens.
Learn more

Clients & Partners

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Insights

Access the latest and greatest industry insights, case studies and discussions.

Blog
InnovidXP, CTV, CTV advertising, streaming, currency, TV advertising, OTT, streaming, ad tech, measurement, attribution, xp, innovid
23
June 14, 2022

Revolutionize TV Advertising with InnovidXP

Find out how Innovid is uniting ad delivery, creative, and measurement in one place to establish a single measurement platform for the future of video.

Press Releases
InnovidXP, Cross-Platform, Innovid, Linear, CTV, Converged TV, Measurement, Attribution, Ad Serving
17
June 14, 2022

Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

Innovid (NYSE: CTV) announces the launch of its TV measurement platform for converged TV, InnovidXP.

Press Releases
TVSquared, AdImpact, Cross-Platform, Innovid, Political, Linear, CTV
16
June 2, 2022

AdImpact Partners with Innovid to Measure Political TV Advertising Across Linear & CTV

With the TVSquared by Innovid platform, AdImpact advertisers get real-time insights on reach, frequency, incremental reach and outcomes.

Press Releases
TVSquared, Innovid, Amobee, Australia, Cross-Platform
15
April 28, 2022

Amobee Adds Innovid for Cross-Platform Measurement & Attribution Tools in Australia

Leveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.

Presses
converged TV
2020
November 2, 2021

The State of Converged TV: Global Trends in a Cross-Platform World

TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.

Presses
UK, United Kingdom, German, Germany, ADvantage, Converged TV, measurement, attribution
2019
October 26, 2021

TVSquared Claims 'First Cross-Platform Measurement' for All Forms of TV

Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video. 

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Measure TV How
People Watch It

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