VAB Measurement Innovation Series:

Unlocking Cross-Platform TV Measurement - The One-Two Punch of Combining Independent Global Ad Serving & Measurement at Scale

TV measurement is at an inflection point as incumbent panel-based approaches are unable to keep pace with the heavily fragmented converged TV landscape. The massive shift to streaming and on-demand viewing, coupled with a focus on cross-platform insights, has encouraged the buy- and sell-sides to reassess measurement standards and metrics en masse.

Hear from Jo Kinsella, President of TVSquared by Innovid, and Jessica Hogue, General Manager of Measurement and Industries of Innovid, how, together, ad serving and cross-platform analysis unlock the future of TV measurement.

Contact us to learn more.