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TVSquared & IAB Speak Out at Adweek's Convergent TV Summit
TV's Independence Day: Measurement Innovation and Modernized Currency
Our industry is at a crossroads. One where we're foregoing legacy TV models for innovations that meet the complex needs of today's marketers - from true cross-platform measurement and the rise of modern currencies, to defining new standards and leveraging the wealth of data sources that underpin it all.
Learn how these changes, combined with industry-wide collaboration, have the power to make our converged TV ecosystem the strongest it's ever been for the buy- and sell-sides (and everyone in between).
