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Jo Kinsella joins Mediatel's Future of Media event in London to discuss the road to fully converged TV advertising across Europe. Discussion highlights measurement innovation in the new TV era.
Tune in to hear more about:
The need for consistent way of counting and ascribing value
The move beyond traditional ratings and shift to the ad impression
Transparency and simplicity in measurement and technology
Industry collaboration and action
Value of linear and streaming (BVOD, AVOD, etc) to reach the total TV audience
