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Maximizing Political TV Ad Spend During a Watershed Year
AdImpact’s Kyle Roberts and TVSquared’s Bob Ivins tackle the expectations of political TV advertising in 2022.
With $8.9 billion in advertising spend expected to go toward this year's midterm elections, political teams are shifting media strategies to include more streaming, as well as adopting sophisticated targeting and personalization capabilities to reach constituents across channels and screens.
Learn about how political advertisers are embracing the dynamic, cross-platform TV universe, how they are prioritizing incremental reach and other metrics and what we can expect in the political whirlwind that lies ahead.
