TV has entered into a cross-platform universe and the proposition for advertisers is greater than ever. In recent years, as digital exploded, we saw TV dollars shift to more measurable channels. But that time is over. TV is being reinvented and redefined, creating a more measurable ecosystem for us all. The sell-side now has the tools and a real opportunity to prevent more dollars from moving out of television and into pure digital. Advertisers need something more than just counting and something greater than awareness. The time for unified measurement is now.
Watch the full discussion with TVSquared’s Jo Kinsella below.