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Adweek's Mediaweek:

TV’s Future Requires Cross-Platform Measurement

Watch the discussion with Zvika Netter, CEO & Co-Founder of Innovid, Jo Kinsella, President of TVSquared by Innovid, and Jon Watts, Managing Director of CIMM, the Coalition for Innovative Media Measurement, on why the combination of independent, global ad serving and cross-platform measurement is a massive win-win for the entire TV industry.

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Adweek's Mediaweek:

TV’s Future Requires Cross-Platform Measurement

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