Today, TV is being reinvented and redefined in real time. In fact, a recent study on the state of converged TV in Europe found that more than 75% of marketers now define "TV" as linear and streaming.
Across the globe, measurement needs to go beyond counting and awareness, and toward connecting TV investments to consistent metrics across platforms, including maximized audience reach and direct outcomes (sales, response, etc.)
The time for unified measurement is NOW. Watch the discussion.