The Time for Unified Measurement is Now

Today, TV is being reinvented and redefined in real time. In fact, a recent study on the state of converged TV in Europe found that more than 75% of marketers now define "TV" as linear and streaming.

Across the globe, measurement needs to go beyond counting and awareness, and toward connecting TV investments to consistent metrics across platforms, including maximized audience reach and direct outcomes (sales, response, etc.)

Hear about:

  • Key European trends shaping converged TV adoption
  • Why unified measurement across linear and streaming is essential in Europe
  • How ADvantage XP, the first cross-platform measurement and attribution solution, is transforming TV measurement across global markets

The time for unified measurement is NOW. Watch the discussion.

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