VAB Webinar: Defining a New Currency for Cross-Platform TV Measurement and Attribution

The demand for an updated currency that meets the needs of the evolving, cross-platform TV landscape has never been higher.

Identity-enabled, cross-platform measurement and attribution are critical to the continued growth and trust of the TV ecosystem—and we all play a role in defining a currency that is future-forward and meets the evolving needs of converged TV.

Watch the webinar with TVSquared's Jo Kinsella and VAB's Danielle DeLauro to hear more on this topic.

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