New Cross-Platform TV Measurement Unveiled
Jo Kinsella, President of TVSquared, and Danielle DeLauro,
EVP of VAB, unveil insights and use cases on cross-platform TV advertising.
As part of the collaborative movement driving TV forward through data, identity, streaming platforms and performance, TVSquared is excited to reveal ADvantage XP, its premier analytics platform to measure the effectiveness of linear, addressable and OTT/CTV across any device.
Watch a recent VAB Inspire webinar on demand, where we: