Watch an interactive discussion with TVSquared and Blockgraph, hosted by Adweek, to find out what it takes to power cross-platform TV advertising.
The pandemic accelerated the transformation of both TV viewership and advertising. As a result, we’ve seen an increasing amount of content delivered digitally, creating a fragmented viewer experience and new challenges for the advertising ecosystem. To meet consumers where they are, buyers and sellers need solutions to reach the total audience across all forms of TV, from linear to OTT/CTV.
Key themes cover identity, audience and cross-platform TV measurement.