Secret Escapes: Granular TV Insights Can Have the Biggest Impact

Secret Escapes is a members-only British travel brand that sells heavily discounted luxury hotel stays and trips. It operates in 12 markets, including the U.S., UK, France, Germany and Spain. Learn how Stephanie Trivass, Head of ATL Advertising at Secret Escapes, proves the business value of TV, and uses insights to optimize future planning and buying to drive both site traffic and new memberships.