TVSquared’s "TV Talk with Jo Kinsella" podcast is designed to bring you news, insights and real-world perspectives from leaders across the rapidly evolving TV advertising ecosystem.
Jo Kinsella, TVSquared’s President, sits down with special guests to share professional and personal insights on a wide range of topics, including linear and digital TV advertising, leadership in the age of the COVID-19 and workplace diversity and inclusion. All podcast episodes will be available on this page, or listeners can easily subscribe via the channels below.
Episode 22: Putting Audience at the Center of Your TV Strategy
Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.