TVSquared’s "TV Talk with Jo Kinsella" podcast is designed to bring you news, insights and real-world perspectives from leaders across the rapidly evolving TV advertising ecosystem.

Jo Kinsella, TVSquared’s President, sits down with special guests to share professional and personal insights on a wide range of topics, including linear and digital TV advertising, leadership in the age of the COVID-19 and workplace diversity and inclusion. All podcast episodes will be available on this page, or listeners can easily subscribe via the channels below.

Episode 21: The ABCs of DTC Success

Jo is joined by Mark Jones, President and CEO of LifeBrands D2C. Mark has been working with DTCs for decades. He launched Billy Blanks’ Tae Bo campaign in the 90’s and has since been skyrocketing DTC companies to success. Hear how Mark thinks about audiences, why data needs to be actionable, and his advice on how DTC’s can maximize their cross-platform TV campaigns this year and beyond.

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“TV Talk with Jo Kinsella” is available on most podcast apps and popular channels, including Spotify, Apple Podcasts, Google Podcasts and Stitcher.