TVSquared’s "TV Talk with Jo Kinsella" podcast is designed to bring you news, insights and real-world perspectives from leaders across the rapidly evolving TV advertising ecosystem.
Jo Kinsella, TVSquared’s President, sits down with special guests to share professional and personal insights on a wide range of topics, including linear and digital TV advertising, leadership in the age of the COVID-19 and workplace diversity and inclusion. All podcast episodes will be available on this page, or listeners can easily subscribe via the channels below.
Episode 20: Measure TV How People Watch It
We can’t use old technology to measure a digital version of television. In this week’s episode, Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital and giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.