Watch the discussion with TVSquared’s Bob Ivins and VAB’s Jason Wiese on how advertisers are adapting converged TV strategies to reach and engage with their total TV audience.
To learn more, download TVSquared’s latest report, “The State of Converged TV: A Look at Global Trends & Adoption”—featuring insights from nearly 1,000 buyers—and VAB’s "Stream On" report, which highlights 20+ case studies on the role of CTV in today's video mix.
