If you’re a journalist or an analyst and need to connect with us, email Meg Coyle, our VP of Communications, at email@example.com.
Join Jo Kinsella, along with Jon Watts and Jonathan Steuer as they discuss the latest in the fast-paced world of TV measurement.
As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.
How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.
Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."
Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.
In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.
TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.
TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable
Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.
PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.
Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.
Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.
TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.
Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.
Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.
CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.
Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.
In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.
Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.
Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.
Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.
While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.
Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.
Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.
Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?
TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.
Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.
TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.
Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.
TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns
Partnership uncovers insights around real-time outcomes that are leading indicators of long-term growth.
TVSquared + Flashtalking partner for cross-platform TV measurement, proving the unique reach that CTV delivers beyond linear.
Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.
TVSquared extends its commitment to operate to the highest standards of data protection across linear and OTT/CTV measurement.
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.
The addition of Foursquare location data empowers brands to attribute TV investments directly to physical outcomes.
The TVSquared and SpotX partnership will shape CTV advertising across North America, Europe and Latin America.
The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the U.S.
TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.
TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies.
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.