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Read more about InnovidXP – the first global measurement platform powered by ad-serving data and creative personalization.
Learn how InnovidXP is uniting ad delivery, creative and measurement in one place for the future of video.
CTV will account for $1.5B in political ad spend; find out how candidates and causes are measuring their investments.
Join Jo Kinsella and Blair Robertson to take a deep dive into our enterprise-scale measurement platform.
Bob Ivins explains why you shouldn’t use the terms “measurement” and “currency” interchangeably – understanding the differences is crucial.
Learn how Innovid + TVSquared provides a unified view of converged TV with a single, independent analysis of audience reach and outcomes.
Hear how Innovid is establishing the only scalable, end-to-end solution to automatically count, attribute, analyze and optimize converged TV campaigns.
Hear how Innovid CEO Zvika Netter came to know TVSquared, and his plans for Edinburgh as a vital tech hub.
With the world of currency transforming, how will things change for the Upfronts – the last bastion of old TV buying?
TVSquared’s founder and former CEO talks about moving to a small Scottish island during the pandemic, and the company’s recent sale to Innovid.
Learn how Amobee is using the TVSquared by Innovid platform to drive real-time cross-platform measurement and attribution for Australian clients.
As the viewer experience evolves, converged TV, which encompasses linear and streaming platforms and devices, has taken a front seat to both digital video and traditional linear markets. Read more on this from our CSO, Bob Ivins.
Our SVP of Identity & Partnerships explains why, this year, the TV industry has an exciting opportunity to unlock the identity crisis, write a new story based on data transparency and prove value for both the buy and sell sides.
These two words are often used interchangeably … and that’s flat out wrong!
Find out what Bob Ivins thinks will be the three trends, beyond pricing, coming out of the upfronts this year.
Jo spoke to Rick Howe, the iTV Doctor, about the converged TV landscape and why Innovid and TVSquared, together, have the "right stuff with scale."
Get a breakdown of the flurry of acquisitions, partnerships and news from Nielsen contenders in the first few months of 2022.
Learn about Jo's contributions to the measurement and attribution space and why she was selected as one of this year's "Wonder Women."
Get a recap of Innovid's first earnings call and learn why its acquisition of TVSquared is a monumental step for cross-platform.
Innovid is acquiring the ad measurement and attribution platform as Nielsen’s dominance of TV metrics wobbles.
Innovid is acquiring TVSquared for $160 million in a deal that combines largely complementary media measurement firms to create a bigger contender among players vying to take business from industry heavyweight Nielsen.
Two months after going public, the CTV and video ad platform announced a nine-figure acquisition of television measurement provider TVSquared.
Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m).
Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million.
Innovid, a publicly-traded ad tech company that specializes in measuring and distributing digital TV ads, has purchased TVSquared in a deal valued at $160 million.
TVSquared announced it has signed a deal to be acquired for $160 million by Innovid.
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has entered into an agreement to acquire TVSquared.
Innovid, the connected TV ad delivery and measurement company, is buying TVSquared.
Innovid and TVSquared, two companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen.
Innovid, a provider of connected-TV advertising delivery and measurement, announced plans to buy media-attribution firm TVSquared.
CTV ad tech business Innovid has announced a deal to buy TVSquared for $160 million.
Find out why airing ads multiple times to reach desired audiences may be costing brands billions of dollars.
Hear from TVSquared's founder and CEO about our "origin story" and the future of converged TV for advertisers.
Jo Kinsella talks to Beet.TV about the industry's need to let go of legacy beliefs and practices to move forward (and ensure all sides of the trade win).
The TV industry has evolved faster in the past 18 months than it has in decades - explore TVSquared's 2022 industry trends to find out what's next.
TVSquared's Jessica Hindlian spoke to Jon Watts about the importance of using and matching audience data, but also doing it at a speed that can impact the efficacy and efficiency of campaigns.
The impending demise of third-party cookies might be prompting more advertisers to investigate CTV’s opportunities, but it’s not the primary reason behind this change
In bringing their expectations around analytics, targeting and proof of performance, DTCs have changed the future of TV for all advertisers – and for audiences, too.
With viewers dispersed across screens, European marketers are adopting converged TV strategies to reach and engage with their total TV audiences.
Jack Neff covers TVSquared and Tubi's partnership and the incremental reach findings gained by advertisers across categories.
This is a comprehensive report of CTV advertising, filled with stats (including a few from TVSquared!), forecasts, trends and a competitive overview of platforms.
Digital TV Europe honored ADvantage XP - the first cross-platform measurement and attribution solution for converged TV - with the 2021 VideoTech Innovation Award!
Take a deep dive into the UK insights from TVSquared's converged TV report and find out what they mean for marketers.
In a Q&A with TVSquared's Jamie Lemle, learn why the future of TV advertising is all about tying everything back to an audience.
TVSquared's analysis found that, on average, advertisers need to commit at least 10% of TV ad impressions to OTT/CTV to gain at least 15% in incremental reach from streaming.
TVSquared's Praful Desai talks about the Australian insights from "The State of Converged TV" report and what they mean for advertisers Down Under.
TVSquared's Jamie Lemle deep dives into how CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV.
Jo spoke to Videonet about the road to fully converged multi-platform TV advertising, and why data interoperability has become a top priority for the buy- and sell-sides.
CEO Calum Smeaton talks TVSquared's origin story and changing the way a global industry thinks about measurement, data and converged TV.
TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.
Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video.
Stop looking at media fragmentation as a challenge, and start looking at it as a gateway to reaching audiences across platforms and screens (article in German and English).
Jo Kinsella spoke to Cynopsis at Advertising Week NYC about the future of TV measurement and currencies.
WARC looks at the UK-focused insights in TVSquared's "State of Converged TV" report and what they mean for advertisers.
As linear and streaming grow more intertwined, media buyers are finding that traditional currencies and transaction methods aren’t cutting it.
Shawn Lim explores the APAC insights from TVSquared's converged TV report, and what they mean for Australian advertisers.
Karlene Lukovitz does a deep dive on TVSquared's "State of Converged TV" report and what the findings mean for U.S. advertisers.
During the pandemic, CTV established itself as a video source for millions of homebound viewers - and a series of industry surveys shows exactly what that means for advertisers.
Join Jo Kinsella, along with Jon Watts and Jonathan Steuer as they discuss the latest in the fast-paced world of TV measurement.
As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.
How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.
Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."
Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.
In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.
TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.
TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable
Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.
Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.
Karlene Lukovitz unpacks TVSquared an Experian's partnership and they are bringing deterministic TV ad measurement to publishers, agencies and advertisers.
Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.
Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.
Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.
While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.
Ben Munson looks into why SpotX chose TVSquared as its preferred measurement and attribution partner for analytics on delivery, audience and outcomes for CTV campaigns.
In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.
Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.
Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.
B+C takes a look at TEGNA tapping TVSquared for measurement and attribution for all linear and OTT/CTV advertisers.
CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.
Spectrum Reach tapped TVSquared and Blockgraph to power deterministic cross-platform attribution for linear and streaming.
TVSquared's Calum Smeaton spoke to VideoWeek about the growth of converged TV in the UK and the world.
TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.
Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.
Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.
PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.
Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.
Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.
TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.
Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.
TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.
Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?
Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.
Innovid (NYSE: CTV) announces the launch of its TV measurement platform for converged TV, InnovidXP.
With the TVSquared by Innovid platform, AdImpact advertisers get real-time insights on reach, frequency, incremental reach and outcomes.
Leveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.
Innovid has completed its acquisition of TVSquared creating an independent, currency-grade standard for cross-platform TV measurement
The combination expands independent, currency-grade measurement platform across TV, CTV and digital
From automotive and QSRs, to CPGs and entertainment, the addition of streaming ads consistently shows strong incremental reach beyond linear.
Amazon & TransUnion alums join as demand for independent, identity-enabled, cross-platform TV measurement grows
TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.
Report looks at converged TV adoption and trends across Germany.
Report looks at converged TV adoption and trends across the UK.
Industry-first report looks at converged TV adoption and trends across Australia
Study finds that buyers are approaching linear and streaming in similar ways, and that converged TV is putting a spotlight on the need for new currencies and holistic, cross-platform measurement.
TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns
Partnership uncovers insights around real-time outcomes that are leading indicators of long-term growth.
TVSquared + Flashtalking partner for cross-platform TV measurement, proving the unique reach that CTV delivers beyond linear.
Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.
TVSquared extends its commitment to operate to the highest standards of data protection across linear and OTT/CTV measurement.
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.
The addition of Foursquare location data empowers brands to attribute TV investments directly to physical outcomes.
The TVSquared and SpotX partnership will shape CTV advertising across North America, Europe and Latin America.
The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the U.S.
TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.
TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies.
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.