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Digital TV Europe honored ADvantage XP - the first cross-platform measurement and attribution solution for converged TV - with the 2021 VideoTech Innovation Award!
Take a deep dive into the UK insights from TVSquared's converged TV report and find out what they mean for marketers.
In a Q&A with TVSquared's Jamie Lemle, learn why the future of TV advertising is all about tying everything back to an audience.
TVSquared's analysis found that, on average, advertisers need to commit at least 10% of TV ad impressions to OTT/CTV to gain at least 15% in incremental reach from streaming.
TVSquared's Praful Desai talks about the Australian insights from "The State of Converged TV" report and what they mean for advertisers Down Under.
TVSquared's Jamie Lemle deep dives into how CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV.
Jo spoke to Videonet about the road to fully converged multi-platform TV advertising, and why data interoperability has become a top priority for the buy- and sell-sides.
CEO Calum Smeaton talks TVSquared's origin story and changing the way a global industry thinks about measurement, data and converged TV.
TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.
Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video.
Stop looking at media fragmentation as a challenge, and start looking at it as a gateway to reaching audiences across platforms and screens (article in German and English).
Jo Kinsella spoke to Cynopsis at Advertising Week NYC about the future of TV measurement and currencies.
WARC looks at the UK-focused insights in TVSquared's "State of Converged TV" report and what they mean for advertisers.
As linear and streaming grow more intertwined, media buyers are finding that traditional currencies and transaction methods aren’t cutting it.
Shawn Lim explores the APAC insights from TVSquared's converged TV report, and what they mean for Australian advertisers.
Karlene Lukovitz does a deep dive on TVSquared's "State of Converged TV" report and what the findings mean for U.S. advertisers.
During the pandemic, CTV established itself as a video source for millions of homebound viewers - and a series of industry surveys shows exactly what that means for advertisers.
Join Jo Kinsella, along with Jon Watts and Jonathan Steuer as they discuss the latest in the fast-paced world of TV measurement.
As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.
How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.
Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."
Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.
In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.
TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.
TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable
Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.
PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.
Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.
Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.
TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.
Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.
Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.
TVSquared's Calum Smeaton spoke to VideoWeek about the growth of converged TV in the UK and the world.
CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.
Spectrum Reach tapped TVSquared and Blockgraph to power deterministic cross-platform attribution for linear and streaming.
B+C takes a look at TEGNA tapping TVSquared for measurement and attribution for all linear and OTT/CTV advertisers.
Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.
In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.
Ben Munson looks into why SpotX chose TVSquared as its preferred measurement and attribution partner for analytics on delivery, audience and outcomes for CTV campaigns.
Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.
Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.
Karlene Lukovitz unpacks TVSquared an Experian's partnership and they are bringing deterministic TV ad measurement to publishers, agencies and advertisers.
Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.
While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.
Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.
Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.
Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?
TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.
Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.
TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.
Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.
Amazon & TransUnion alums join as demand for independent, identity-enabled, cross-platform TV measurement grows
TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.
Study finds that buyers are approaching linear and streaming in similar ways, and that converged TV is putting a spotlight on the need for new currencies and holistic, cross-platform measurement.
Report looks at converged TV adoption and trends across the UK.
Report looks at converged TV adoption and trends across Germany.
Industry-first report looks at converged TV adoption and trends across Australia
TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns
Partnership uncovers insights around real-time outcomes that are leading indicators of long-term growth.
TVSquared + Flashtalking partner for cross-platform TV measurement, proving the unique reach that CTV delivers beyond linear.
Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.
TVSquared extends its commitment to operate to the highest standards of data protection across linear and OTT/CTV measurement.
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.
The addition of Foursquare location data empowers brands to attribute TV investments directly to physical outcomes.
The TVSquared and SpotX partnership will shape CTV advertising across North America, Europe and Latin America.
The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the U.S.
TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.
TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies.
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.