TVSquared Launches ADvantage XP in the UK & Germany:

Keeping Up with the New Pace of Change

TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe's largest TV ad markets.
Learn More

70% of Buyers Say All TV Should Be Bought on Impressions:

The Unofficial Glossary for Cross-Platform
TV Advertising

MediaPost deep dives into TVSquared's "State of Converged TV" report to see what the findings mean for U.S. advertisers.
Read More

Converged TV is a Strong Contender as Digital Faces Headwinds:

by TVSquared

TVSquared's Jo Kinsella discusses the opportunities of converged TV — from measurement, scale and immunity to the latest data privacy regulations.
Read More

Check out what TVSquared’s been up to and what the industry is saying about us.

If you’re a journalist or an analyst and need to connect with us, email Meg Coyle, our VP of Communications, at megan@innovid.com.

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Archive
2020
Presses
beet, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, kinsella, jo, innovid, unified, audience, analysis
2064
May 24, 2022

TVSquared’s Kinsella Aims to Unify TV with Innovid’s Support

Learn how Innovid + TVSquared provides a unified view of converged TV with a single, independent analysis of audience reach and outcomes.

Presses
bloomberg, businessweek, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, kinsella, jo
2063
May 24, 2022

Jo Kinsella on Businessweek Radio

Hear how Innovid is establishing the only scalable, end-to-end solution to automatically count, attribute, analyze and optimize converged TV campaigns.

Presses
insider, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, zvika, netter, innovid
2062
May 24, 2022

Made to Measure

Hear how Innovid CEO Zvika Netter came to know TVSquared, and his plans for Edinburgh as a vital tech hub.

Presses
beet, upfronts, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, cross-platform, buying
2061
April 28, 2022

The Upfronts’ New Twist: An Interview with Bob Ivins

With the world of currency transforming, how will things change for the Upfronts – the last bastion of old TV buying?

Presses
the times, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid, cross-platform, smeaton
2060
April 28, 2022

What I Learned About Being Chief Executive on a Remote Island

TVSquared’s founder and former CEO talks about moving to a small Scottish island during the pandemic, and the company’s recent sale to Innovid.

Presses
adnews, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid, amobee, australia, cross-platform
2059
April 28, 2022

Amobee Adds Innovid

Learn how Amobee is using the TVSquared by Innovid platform to drive real-time cross-platform measurement and attribution for Australian clients.

Presses
ana, ctv, measurement, attribution, currency, converged tv, linear, steaming, data, transparency, innovid
2058
April 20, 2022

Measurement and Attribution in the Age of Converged TV

As the viewer experience evolves, converged TV, which encompasses linear and streaming platforms and devices, has taken a front seat to both digital video and traditional linear markets. Read more on this from our CSO, Bob Ivins.

Presses
ana, ctv, measurement, currency, converged tv, linear, steaming, data, transparency, innovid
2057
April 18, 2022

Defining Measurable Units Can Solve the CTV Identity Crisis

Our SVP of Identity & Partnerships explains why, this year, the TV industry has an exciting opportunity to unlock the identity crisis, write a new story based on data transparency and prove value for both the buy and sell sides.

Presses
digiday, measurement, currency, converged tv, linear, steaming
2056
March 22, 2022

WTF is the Difference Between Measurement & Currency

These two words are often used interchangeably … and that’s flat out wrong!

Presses
digiday, upfronts, measurement, currencies, converged tv, linear, steaming
2055
March 14, 2022

Some Media Agencies Expect Media to Work through Clean Rooms this Upfront

Find out what Bob Ivins thinks will be the three trends, beyond pricing, coming out of the upfronts this year.

Presses
tvot, innovid, tvsquared, converged tv, televisionation, jo
2054
March 7, 2022

Jo Kinsella on TVSquared’s Acquisition by Innovid

Jo spoke to Rick Howe, the iTV Doctor, about the converged TV landscape and why Innovid and TVSquared, together, have the "right stuff with scale."

Presses
nielsen, forbes, innovid, tvsquared, attribution
2053
March 7, 2022

Nielsen Rivals Have Been Upgrading Their Capabilities

Get a breakdown of the flurry of acquisitions, partnerships and news from Nielsen contenders in the first few months of 2022.

Presses
wonder women, jo, measurement, attribution, multichannel
2052
March 7, 2022

Wonder Women of New York 2022: Jo Kinsella

Learn about Jo's contributions to the measurement and attribution space and why she was selected as one of this year's "Wonder Women."

Presses
innovid, ctv, connected tv, adexchanger, linear
2051
February 28, 2022

CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets

Get a recap of Innovid's first earnings call and learn why its acquisition of TVSquared is a monumental step for cross-platform.

Presses
innovid, ctv, connected tv, nielsen, wall street, wsj
2050
February 23, 2022

Innovid, an Adtech Company, Buys TVSquared for $160 Million

Innovid is acquiring the ad measurement and attribution platform as Nielsen’s dominance of TV metrics wobbles.

Presses
innovid, ctv, connected tv, nielsen, adage
2049
February 23, 2022

Nielsen Faces Bigger Competitor as Innovid Buys TVSquared

Innovid is acquiring TVSquared for $160 million in a deal that combines largely complementary media measurement firms to create a bigger contender among players vying to take business from industry heavyweight Nielsen.

Presses
innovid, ctv, connected tv, AdExchanger
2048
February 23, 2022

Innovid Buys TVSquared For $160 Million, Adding Linear TV Measurement

Two months after going public, the CTV and video ad platform announced a nine-figure acquisition of television measurement provider TVSquared.

Presses
innovid, ctv, connected tv, advanced television
2047
February 23, 2022

Innovid to Acquire TVSquared

Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m).

Presses
innovid, ctv, connected tv, adweek
2046
February 23, 2022

Innovid to Acquire TVSquared in $160 Million Deal

Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million.

Presses
innovid, ctv, connected tv, axios
2045
February 23, 2022

Digital TV Company Innovid Buys TVSquared

Innovid, a publicly-traded ad tech company that specializes in measuring and distributing digital TV ads, has purchased TVSquared in a deal valued at $160 million.

Presses
innovid, ctv, connected tv, Beet.TV, beet
2044
February 23, 2022

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

TVSquared announced it has signed a deal to be acquired for $160 million by Innovid.

Presses
innovid, ctv, connected tv, mediapost, tv, streaming
2043
February 23, 2022

Innovid To Acquire TVSquared, Transaction Valued At $160M

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has entered into an agreement to acquire TVSquared.

Presses
innovid, ctv, mediatel, tv, streaming
2042
February 23, 2022

More CTV Consolidation as TVSquared Sells to Innovid for $160M

Innovid, the connected TV ad delivery and measurement company, is buying TVSquared.

Presses
innovid, ctv, deadline, nielsen, tv, streaming
2041
February 23, 2022

In Latest Effort To Challenge Nielsen Amid Streaming Boom, Innovid To Acquire TVSquared For $160 Million

Innovid and TVSquared, two companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen.

Presses
innovid, ctv, variety
2040
February 23, 2022

Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million

Innovid, a provider of connected-TV advertising delivery and measurement, announced plans to buy media-attribution firm TVSquared.

Presses
innovid, ctv, videoweek
2039
February 23, 2022

Innovid Buys TVSquared for $160 Million

CTV ad tech business Innovid has announced a deal to buy TVSquared for $160 million.

Presses
incremental reach
2038
February 3, 2022

Repeating Ads Wastes Billions & Annoys Viewers, Study Confirms

Find out why airing ads multiple times to reach desired audiences may be costing brands billions of dollars. 

Presses
TVSquared, Converged TV
2037
January 20, 2022

Pioneering Adtech Company Keeps TV Advertisers Informed & Adaptable

Hear from TVSquared's founder and CEO about our "origin story" and the future of converged TV for advertisers.

Presses, Audio/Visual
converged TV, Beet.TV, measurement
2036
January 19, 2022

Drop the Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve a Measurement Mess

Jo Kinsella talks to Beet.TV about the industry's need to let go of legacy beliefs and practices to move forward (and ensure all sides of the trade win).

Presses
converged TV, trends
2035
January 19, 2022

What’s Next for Cross-Platform TV’s Evolution?

The TV industry has evolved faster in the past 18 months than it has in decades - explore TVSquared's 2022 industry trends to find out what's next. 

Presses, Audio/Visual
TV, data, converged TV, Beet.TV
2034
January 19, 2022

How Data Latency Impacts Outcomes: TVSquared’s Hindlian

TVSquared's Jessica Hindlian spoke to Jon Watts about the importance of using and matching audience data, but also doing it at a speed that can impact the efficacy and efficiency of campaigns. 

Presses
cookies, CTV
2033
December 16, 2021

The Reasons CTV will Reign in a Cookieless World

The impending demise of third-party cookies might be prompting more advertisers to investigate CTV’s opportunities, but it’s not the primary reason behind this change

Presses
DTC, converged TV
2032
December 16, 2021

How DTC Brands are Leading the Way for TV

In bringing their expectations around analytics, targeting and proof of performance, DTCs have changed the future of TV for all advertisers – and for audiences, too.

Presses
measurement, attribution, Europe
2031
December 16, 2021

Measurement & Attribution in the Age of Converged TV

With viewers dispersed across screens, European marketers are adopting converged TV strategies to reach and engage with their total TV audiences.

Presses
CTV, OTT, advanced TV, incremental reach, unique reach
2030
December 9, 2021

Tubi Giving Brands Viewers They Missed on Linear TV

Jack Neff covers TVSquared and Tubi's partnership and the incremental reach findings gained by advertisers across categories.

Presses
CTV, advanced TV
2029
December 2, 2021

U.S. Connected TV Advertising 2021

This is a comprehensive report of CTV advertising, filled with stats (including a few from TVSquared!), forecasts, trends and a competitive overview of platforms.

Presses
awards, ADvantage XP, TVSquared
2028
November 30, 2021

ADvantage XP Wins '21 VideoTech Innovation Award

Digital TV Europe honored ADvantage XP - the first cross-platform measurement and attribution solution for converged TV - with the 2021 VideoTech Innovation Award!

presses
converged TV, UK, United Kingdom, Europe
2027
November 22, 2021

The State of Converged TV in the UK

Take a deep dive into the UK insights from TVSquared's converged TV report and find out what they mean for marketers. 

Presses
converged TV
2026
November 17, 2021

A Look at Global Converged TV Trends

In a Q&A with TVSquared's Jamie Lemle, learn why the future of TV advertising is all about tying everything back to an audience. 

Presses
converged TV, incremental reach
2025
November 16, 2021

Marketers Define TV as Linear & Streaming, Need to Spend More on OTT/CTV for Incremental Reach

TVSquared's analysis found that, on average, advertisers need to commit at least 10% of TV ad impressions to OTT/CTV to gain at least 15% in incremental reach from streaming.

Presses
Australia, converged TV
2024
November 16, 2021

The State of Converged TV in Australia

TVSquared's Praful Desai talks about the Australian insights from "The State of Converged TV" report and what they mean for advertisers Down Under. 

Presses
CTV, converged TV, data insights
2023
November 12, 2021

CTV Growth Puts Pressure on Converged TV Adoption

TVSquared's Jamie Lemle deep dives into how CTV is shaping TV's transformation and putting pressure on the need for measurement innovation in the age of converged TV.

Presses
converged TV, measurement, cross-screen, UK
2022
November 5, 2021

The Road to Truly Converged, Cross-Screen TV Advertising

Jo spoke to Videonet about the road to fully converged multi-platform TV advertising, and why data interoperability has become a top priority for the buy- and sell-sides.

Presses
TVSquared, converged TV, UK
2021
November 3, 2021

How Sky Partner TVSquared Led TV Advertising's Data Revolution

CEO Calum Smeaton talks TVSquared's origin story and changing the way a global industry thinks about measurement, data and converged TV. 

Presses
converged TV
2020
November 2, 2021

The State of Converged TV: Global Trends in a Cross-Platform World

TVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.

Presses
UK, United Kingdom, German, Germany, ADvantage, Converged TV, measurement, attribution
2019
October 26, 2021

TVSquared Claims 'First Cross-Platform Measurement' for All Forms of TV

Mediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video. 

Presses
Germany, German
2018
October 26, 2021

How Fragmentation Can Be Beneficial to Marketers

Stop looking at media fragmentation as a challenge, and start looking at it as a gateway to reaching audiences across platforms and screens (article in German and English). 

Presses
2017
October 26, 2021

Insights & Highlights from Advertising Week New York 2021

Jo Kinsella spoke to Cynopsis at Advertising Week NYC about the future of TV measurement and currencies. 

Presses
converged TV, UK, United Kingdom
2016
October 26, 2021

Convergence Requires Redefining TV

WARC looks at the UK-focused insights in TVSquared's "State of Converged TV" report and what they mean for advertisers. 

Presses
2015
October 26, 2021

Media Buyers Want More Standardization in Linear & Digital TV Measurement

As linear and streaming grow more intertwined, media buyers are finding that traditional currencies and transaction methods aren’t cutting it.

Presses
Australia, converged TV, APAC
2014
October 26, 2021

More Marketers Believe TV is Now More than Just Traditional Linear

Shawn Lim explores the APAC insights from TVSquared's converged TV report, and what they mean for Australian advertisers. 

Presses
2013
October 26, 2021

70% Of Buyers Say All TV Should Be Bought on Impressions

Karlene Lukovitz does a deep dive on TVSquared's "State of Converged TV" report and what the findings mean for U.S. advertisers. 

Presses
2012
October 26, 2021

The Fastest Growing Video Advertising Platform is Now CTV

During the pandemic, CTV established itself as a video source for millions of homebound viewers - and a series of industry surveys shows exactly what that means for advertisers.

Presses
converged tv, tv advertising, podcast, measurement, thought leadership
2011
September 27, 2021

TV Measurement at a Crossroads: #BeetCast Podcast

Join Jo Kinsella, along with Jon Watts and Jonathan Steuer as they discuss the latest in the fast-paced world of TV measurement.

Presses
converged tv, tv advertising, adtech, thought leadreship, audiences, measurement
2009
September 23, 2021

What Will The Future Of Audience Measurement Be: Executives From Ad Tech Providers Respond

As far as TVSquared is concerned, as the market matures, deterministic audience measurement, combined with outcomes and targeting capabilities, will be table stakes.

Presses
currency, converged tv, tv advertising, measurement, vab, nielsen
2007
September 20, 2021

When the Old Guard Falls: TV Advertising Beyond Nielsen

How much did we really know about ratings? It shouldn’t have taken the VAB asking for an audit and a loss of MRC accreditation for this question to be raised. Transparency across all platforms and devices has to be the new normal.

Presses
converged tv, tv advertising, thought leadership, measurement, currencies
2006
September 16, 2021

NBCUniversal is Taking Steps to Replace Nielsen

Speaking to Lara O'Reilly, Jo discusses how NBCU is raising the measurement bar across the TV industry and "accelerating the future."

Presses
converged tv, measurement, scale, currency, audience targeting, cookie, tv advertising
2005
September 16, 2021

Convergent TV Is a Strong Contender as Digital Faces Headwinds

Jo writes about the opportunities of converged TV - from measurement, scale and immunity to the latest data privacy regulations.

Presses
converged tv, tv advertising, dtc, measurement, covid-19, cross-platform
2004
September 16, 2021

The Pandemic & D2Cs Accelerate the Move to Performance Advertising in TV

In this Q&A, Calum talks about how advertisers are making their video spend work smarter and harder, and how DTCs are leading the way.

Presses
2003
September 16, 2021

Crisis Averted: Converged TV Shines a New Light on Identity

TVSquared's CTO, Blair Robertson, shares his thoughts with ANA about the roles of data and identity for unlocking the promise of converged TV.

Presses
converged tv, tv advertising, advantage xp, measurement, addressable, interview, cross-platform
2002
August 27, 2021

Tech Talk: TVSquared's ADvantage XP

TVSquared's CMO, Jamie Lemle, shows ClickZ how ADvantage XP measures it all - from linear to OTT to addressable

Presses
converged tv, tv advertising, advantage xp, interview, cross-platform, impressions, currency, measurement
2001
August 27, 2021

TVSquared's Outcomes Measurement Goes Cross-Platform, Says Kinsella

Jo Kinsella talks to Beet.TV about the launch of ADvantage XP, the industry's first to standardized, cross-platform measurement and outcomes solution.

Presses
August 27, 2021

The Ad Platform: What TV Measurement Still Needs

Bob Ivins talks with eMarketer about TV ad measurement, standardizing definitions (and currencies) across traditional and digital TV and the importance of tying the right metrics to campaign objectives.

Presses
August 27, 2021

TVSquared, Experian Team for Deterministic Advanced TV Ad Measurement

Karlene Lukovitz unpacks TVSquared an Experian's partnership and they are bringing deterministic TV ad measurement to publishers, agencies and advertisers.

Presses
August 27, 2021

Why a Lack of Transparency Creates a "Breeding Ground" of Insecurity, According to One Tech CEO

Calum Smeaton spoke with Insider about managing a global company during a global pandemic, and how transparency, flexibility and honesty helped TVSquared thrive.

Presses
August 27, 2021

Prove It: Why AVOD Ad Sellers are Winning, Says TVSquared's Kinsella

Jo Kinsella sat down with Andy Plesser to talk about how TVSquared works with Tubi, and to share some of our success stories, including that of Winn-Dixie's first CTV campaign.

Presses
August 27, 2021

Ad Council & Ad Tech Firms Measure COVID-19 Vaccine Campaign Effectiveness

Campaign looks at how TVSquared is leading an ad tech collective to measure the effectiveness of the Ad Council's COVID-19 vaccination education initiative - the largest PSA in U.S. history.

Presses
August 27, 2021

DTCs & Traditionals: Learning from Each Other in the New Age of TV

While DTCs have pushed TV advertising to be more data-driven and transparent, TVSquared's Darren Moore talks about how they are looking toward old-school brands for best practices too.

Presses
August 27, 2021

SpotX Integrates TVSquared for Ad Measurement, Attribution

Ben Munson looks into why SpotX chose TVSquared as its preferred measurement and attribution partner for analytics on delivery, audience and outcomes for CTV campaigns.

Presses
August 27, 2021

Let's Be Upfront: We Can't Go Back to Traditional TV Buying

In a bylined article from our President, Jo Kinsella, learn about why the Upfronts are the last bastion of old TV and how they have to change with the times to regain relevancy.

Presses
August 27, 2021

Calum Smeaton's TVSquared Aims to Build a Better Media Attribution Platform

Forbes talked to our CEO and founder to learn how he went from starting TVSquared at his kitchen table, to transforming it into a global company with thousands of clients in 75 countries.

Presses
August 27, 2021

Founders Podcast: TVSquared's Calum Smeaton

Hear our fearless leader talk with VideoWeek's Vincent Flood about TVSquared's "origin story" and how we're pushing the industry toward more data-driven transparency, performance and scale.

Presses
August 27, 2021

TEGNA to Use TVSquared for Cross-Platform Attribution

B+C takes a look at TEGNA tapping TVSquared for measurement and attribution for all linear and OTT/CTV advertisers.

Presses
August 27, 2021

CTV Ad Spend Set to Accelerate as U.S. Continues to Adapt to COVID-19

CTV is one of the most rapidly growing markets when it comes to ad spend, with even more growth on tap for 2021; check out AdWeek's take on TVSquared's CTV analysis.

Presses
August 27, 2021

Spectrum Reach's New Cross-Screen Attribution

Spectrum Reach tapped TVSquared and Blockgraph to power deterministic cross-platform attribution for linear and streaming.

Presses
August 27, 2021

UK Ad Budgets Expand for First Time Since Early '20

TVSquared's Calum Smeaton spoke to VideoWeek about the growth of converged TV in the UK and the world.

Presses
August 27, 2021

CTV Driving Travel Advertising Rebound

TVSquared analyzed 18 months' worth of data to uncover the travel industry's advertising "journey" back to TV.

Presses
converged tv, tv advertising, measurement, addressable, cross-platform, adtech, dtc
August 27, 2021

Q&A TV Measurement & Addressability

Advertising Week sat down with TVSquared's Bob Ivins to discuss the latest advancements in cross-platform TV.

Presses
August 28, 2021

Balsam Hill Extends Audience Reach with CTV

Discover how this global advertiser drove ROAS by 150% and achieved 78% unique reach over linear.

Presses
August 28, 2021

WTF is VOD?

PerformanceIN asked TVSquared to help readers understand how VOD works for marketers, brands and consumers.

Presses
September 16, 2021

Exploring the Many Facets of OTT

Charlene Weisler recaps BIA latest webinar on the state of OTT with TVSquared, LG Ads, DISH, TEGNA and more.

Presses
September 16, 2021

Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Jo spoke to Tony Rifilato about Nielsen's fall from grace, and how it highlights the need for the industry to move past legacy technologies and processes.

Presses
September 16, 2021

In the Post-Pandemic Era of TV, All Brands are DTC

TVSquared's Praful Desai discusses how Australian brands are leveraging audience intelligence and taking a results-led approach in a post-pandemic TV era.

Presses
September 16, 2021

NBCU Demands ‘Measurement Independence’ and Issues RFP for Solutions Amid Nielsen Scandal

Kendra Clark unpacks what NBCU's RFP really means and why TVSquared thinks the time has come to change the narrative on a single outdated measurement currency.

Presses
converged tv, tv advertising, fragmentation, measurement, adtech, audience
September 16, 2021

Succeeding in the Era of Converged TV

TVSquared's Meg Coyle writes about how the fragmentation of programming can be used to the advantage of marketers.

Presses
September 16, 2021

4 Challenges the Industry will Face as It Breaks Away from Nielsen

Discover why the door is now open for a new era of TV measurement; but the question is: can the industry thrive on multiple currencies?

Presses
September 24, 2021

How Direct-to-Consumer Brands Are Shaping TV’s Future

Find out why today’s TV advertising industry owes a lot to digital natives, particularly DTC brands.

Press Releases
TVSquared, Innovid, Amobee, Australia, Cross-Platform
15
April 28, 2022

Amobee Adds Innovid for Cross-Platform Measurement & Attribution Tools in Australia

Leveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.

Press Releases
TVSquared, Innovid
14
March 3, 2022

Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & Digital

Innovid has completed its acquisition of TVSquared creating an independent, currency-grade standard for cross-platform TV measurement

Press Releases, Presses
TVSquared, Innovid, OTT, CTV, linear
13
February 7, 2022

Innovid Announces Acquisition of Converged TV Measurement Leader, TVSquared

The combination expands independent, currency-grade measurement platform across TV, CTV and digital 

Press Releases
TVSquared, CTV, OTT, incremental reach, unique reach, advanced TV
12
December 9, 2021

Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers

From automotive and QSRs, to CPGs and entertainment, the addition of streaming ads consistently shows strong incremental reach beyond linear.

Press Releases
11
November 2, 2021

TVSquared Appoints Debbie Wogan as CRO & Jessica Hindlian as SVP, Identity & Partnerships

Amazon & TransUnion alums join as demand for independent, identity-enabled, cross-platform TV measurement grows

Press Releases
Europe, UK, United Kingdom, German, ADvantage XP, ADvantage, press release, converged TV, measurement, attribution
10
October 26, 2021

TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & Attribution

TVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.

Press Releases
Germany, converged tv, press release, Europe
October 25, 2021

Germany: Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience  

Report looks at converged TV adoption and trends across Germany.

Press Releases
UK, United Kingdom, converged tv, press release, Europe
October 25, 2021

UK: Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience  

Report looks at converged TV adoption and trends across the UK.

Press Releases
converged TV, australia, APAC
October 25, 2021

Australia: Converged TV Study Uncovers Need to Move Past Legacy Approaches to Reach Total TV Audience

Industry-first report looks at converged TV adoption and trends across Australia

Press Releases
converged tv, tv advertising, tv measurement, audience, cross-platform, report, press release, global insights, advantage, Europe, Germany, UK, United Kingdom, US, United States
October 25, 2021

Industry-First Study on Converged TV Sheds Light on Need  for New Currencies & Holistic Cross-Platform Measurement 

Study finds that buyers are approaching linear and streaming in similar ways, and that converged TV is putting a spotlight on the need for new currencies and holistic, cross-platform measurement. 

Presses
Press Releases
political, politics
September 15, 2021
August 18, 2021

TVSquared Partners with AdImpact to Measure Reach, Frequency & Incremental Reach as Political Ad Spending Shifts to Streaming

TVSquared and AdImpact offer political advertisers real-time, privacy-compliant analytics for CTV campaigns

Presses
Press Releases
September 15, 2021
August 12, 2021

TVSquared & Upwave Partnership Unifies Insights to Drive Long-Term Business Outcomes with TV

Partnership uncovers insights around real-time outcomes that are leading indicators of long-term growth.

Presses
Press Releases
September 15, 2021
August 5, 2021

Flashtalking Partners with TVSquared for Incremental Reach on Converged TV Campaigns

TVSquared + Flashtalking partner for cross-platform TV measurement, proving the unique reach that CTV delivers beyond linear.

Presses
Press Releases
September 10, 2021
June 30, 2021

Spectrum Reach® Launches Deterministic Cross-Platform TV Attribution with TVSquared & Blockgraph

Spectrum advertisers get multiscreen attribution and measurement insights at scale to analyze linear, addressable and streaming campaigns.

Presses
Press Releases
Press Release, TVSquared, TCF, IAB Europe, cross-platform, ott, ctv, measurement, ADvantage, Europe
September 10, 2021
June 14, 2021

TVSquared Joins IAB Europe’s Transparency & Consent Framework

TVSquared extends its commitment to operate to the highest standards of data protection across linear and OTT/CTV measurement.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
June 10, 2021

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution

Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes.

Presses
Press Releases
September 10, 2021
May 18, 2021

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

The addition of Foursquare location data empowers brands to attribute TV investments directly to physical outcomes.

Presses
Press Releases
September 10, 2021
April 27, 2021

SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution

The TVSquared and SpotX partnership will shape CTV advertising across North America, Europe and Latin America.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
April 7, 2021

Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem

The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the U.S.

Presses
Press Releases
September 10, 2021
March 30, 2021

AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative's COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History

TVSquared, Upwave, Kinetiq and Ace Metrix join forces to measure reach and impact of PSAs across linear and streaming TV.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
March 8, 2021

Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor

TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
February 18, 2021

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.

Presses
Press Releases
Press Release, TVSquared
September 10, 2021
February 2, 2021

TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device.

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