Like with any fast-moving, fragmenting space, definitions change and become inconsistent, depending on where you sit in the ecosystem (or the world). At TVSquared, we are in a unique position, working across the global TV ecosystem, including publishers, MVPDs, DSPs, data providers, agencies and thousands of brands. We know this space and we know how the plethora of terms are used by our many partners in it.
The following is TVSquared’s glossary of terms that span cross-platform TV. While it was originally created to help our team “speak the same language,” we’ve made it available to everyone to make the myriad acronyms and industry jargon more manageable and understandable.