2022 Outlook: What’s Next for Cross-Platform TV’s Evolution
TVSquared by Innovid has compiled the key trends that we expect to define 2022
The TV industry has evolved faster in the past 18 months than it has in decades.
Continual shifts in viewership, audience fragmentation and proliferation of screens have forced all sides of the ecosystem to adapt to a more dynamic TV universe - spanning linear and streaming platforms and providing clearer, more accurate data that is paramount to success.
In TVSquared by Innovid's recent eBook, we compiled the key trends that we expect to define 2022.