InnovidXP serves as the single source of truth for all forms of TV – inclusive of linear, CTV and addressable for local, regional, national and global TV advertisers. With a view across the converged TV marketplace, covering platforms, screens and devices, we solve for audience fragmentation with identity-enabled TV measurement – at scale.
TVSquared lets us look through the noise to see which spots are working for us, which spots aren’t, which creative works, which creative works on which channels. There’s so much data and you can never use too much.
Global food delivery company, Delivery Hero, measures TV campaigns, using reach, performance and audience insights to optimize app activity, downloads and online orders in 40+ countries.
As a company, our business objectives and also the success metrics that we’re seeing are shifting and changing every day, so we need to be able to react to this and, through TV optimizations, we can absolutely do this.