VAB Measurement Innovations Series: The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

This week, VAB launched its new quarterly webinar series, VAB Measurement Innovations. We were thrilled to kick off the series, as TVSquared by Innovid's President, Jo Kinsella, and Innovid's General Manager of Measurement and Industries, Jessica Hogue, discussed why the powerful combination of independent global ad serving + cross-platform analysis is so transformative for the cross-platform TV industry.

Jo and Jessica described how, combined, TVSquared’s enterprise-grade, cross-platform TV measurement platform and Innovid’s unrivaled CTV footprint capabilities are propelling the full TV ecosystem forward—providing an independent, future-proof solution for ad serving, measurement and creative personalization in one place.

Also, check out VAB's latest report, "Today’s Innovations in Measurement - Q1 2022," which featured TVSquared by Innovid case studies on how advertisers in key categories are using cross-platform analytics to drive incremental reach, audience exposure and more.