At TVSquared, we’re thrilled to announce our one millionth TV campaign measured: Balsam Hill’s “This Tree,” which aired across linear and OTT platforms. This pivotal milestone is a true testament to the scale and impact of ADvantage, the largest platform for TV measurement—spanning screens, platforms and continents.
Buyers and sellers in 75+ countries use ADvantage for near real-time measurement of reach and frequency, unique reach, outcomes and audience. With over 1,000 weekly platform users, ADvantage is always-on, highly flexible and built to scale: processing billions of impressions for over 5,000 advertisers and turning analytics into actionable insights that strengthen campaigns and drive business goals.
Commenting on the campaign being the millionth measured by TVSquared, Balsam Hill’s CMO and Head of eCommerce, Kristen Gasior, said: “Television advertising has been an invaluable part of our global media mix, helping to build our brand, amplify the reach of our messaging and engage with viewers leading up to the holiday season and beyond. TVSquared delivers quick and reliable measurement for linear and OTT campaigns so that we can understand our reach and frequency and tie TV directly to business outcomes, including online sales.”
Balsam Hill is world-renowned for its high-end Christmas trees and holiday décor. The brand advertises in the U.S., UK, France, Germany and Australia, and uses TVSquared’s platform to measure the reach and performance of its TV campaigns globally.
Since its inception over a decade ago, Balsam Hill has experience major expansion, with an annual growth rate of 45%. In fact, sales for Balsam Hill trees jumped by 70% year over year during this year’s Christmas in July promotion.
Jo Kinsella, President of TVSquared, added, “Balsam Hill is a great example of an advertiser that is leaning into cross-platform, and they have been an amazing client to partner with as we continue to help advertisers find the best media mix to drive sales and ROI – all while continuing to revolutionize TV.”