Are You Unlocking the Power of Data-Driven Linear TV?

June 23, 2020

For TVSquared’s most recent webinar, we teamed up with our partner, Inscape, for an illuminating discussion on how glass-level viewing data and always-on attribution can power game-changing insights that inform reach, frequency, audience and buy optimization decisions. Ultimately, the global crisis is forcing the TV industry to evolve more rapidly than it was previously. This “new normal” is placing some timely pressure on how media owners and publishers sell their TV programming, which is in turn urging advertisers to reconsider their TV strategies.

While the full webinar—featuring our CTO & EVP, Blair Robertson, and Inscape’s Director of Business Development, Ken Norcross—is available on demand here, below are some of the key insights:

  • The increased number of people at home is significantly impacting TV viewership trends. For example, time spent with ad-supported video on demand services (AVODs) is up by over 70%! Meanwhile, viewership for genres such as cable news and children’s programming has soared.
  • Performance is dynamic and the ability to optimize in real time is vital for campaign success. Real-time data allows advertisers to understand TV trends at a granular level and empowers them to make sure every ad dollar is working to reach audiences and drive performance. Remember, real-time attribution is the only way to truly know who’s actually engaging with and responding to your ads!
  • While many direct-to-consumer (DTC) brands have certainly led the way when it comes to using data-driven linear, the time is now for all advertisers (regardless of vertical) to embrace greater efficiency through data and reduce ad waste.

For the full insights (including tangible advice on maximizing data-driven linear), listen to the webinar in its entirety here.

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